Chapter 3 - COMM2320
Chapter 3 - COMM2320 COMM 2320
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This 3 page Class Notes was uploaded by Ailia Owen on Monday February 16, 2015. The Class Notes belongs to COMM 2320 at University of Houston taught by Craig Warren Crowe in Spring2015. Since its upload, it has received 132 views. For similar materials see Fundamentals of Media Production in Communication at University of Houston.
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Date Created: 02/16/15
CH 3 Producing and Production Management21615 445 PM THE PRODUCER mostly in preproduction Is a risk taker o Is a creative administrator o Is an effective decision maker 0 Can be specialized based on various programs or products Independent producers put together and sell production ideas involved in all stages 0 Usually no staff Executive producers delegate and focus on project development deadHnes 0 Different then producer Captain 0 The face of a project main fundraiser Can wear many hats quick thinking creative personable create problem solving PRODUCTION STRATEGIES need to be effective communicator Turning ideas into functional and marketable media packages 0 Something investors can make profit from 0 Define goals and objectives of a project 0 Share common goals working toward the same thing 0 Write them down inspiration comes from everywhere 0 Research the topic don t get caught in singularity Market research a An idea a Marketableprior success of the people involved a Timing 0 Assess potential audience relative to project 0 Proposal writing A document designed to help make money Will make people understand what exactly you want to do 0 Opening statement of purpose 0 Budget and schedule 0 Information on audience 0 Summaries of involved parties actors directors good team 0 Project presentation the pitch lets do lunch 0 Need to be able to talk and sell and idea to others so they want to be part of it 0 Legal rights and concerns 0 Get a lawyer you can trust important Understanding contracts drawing them up getting people to sign them 0 Permission and releases 0 Copyright Images and music Cant freely use anything you want 0 Unions guilds nonunion working conditions navigating the workforce O 0000 AFTRA American Federation of Theatricals of TV Radio Actors acting union SAG Society Acting Guild acting union WGA Writing Guild of America writing union DGA Directors Guild of America directing union hardest most closed to get into Texas disadvantage because student projects are not recognized Below the line unions AFM IATSE NABET IBEW PROUCTION MANAGEMENT Includes 0 00000 O Supervision oversees all stages Acquisition getting music images locations delegate Use rental buildings cars Scheduling shooting travel Production staff hiring of Equipment rental Facilities 0 Script breakdown first to see 0 Provides schedules budgets base on setting and location 0 Shooting schedule negotiation with director 0 Total recording days 0 Equipment needed 0 Scenes or segments location 0 Production schedule Production budget MAIN O O 0 Above the line cost Below the line cost Total running time duration Want director with a good shooting ration Shooting ratio medium shot to used 101 A LOT CHEAPER IN DIGITAL can use higher ratios
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