COM201 Week 7 Lecture
COM201 Week 7 Lecture COM 201
Popular in Introduction to Communication I
Popular in Communication Studies
This 3 page Class Notes was uploaded by Annika Curren on Sunday February 22, 2015. The Class Notes belongs to COM 201 at University of Washington taught by Randal Beam in Winter2015. Since its upload, it has received 61 views. For similar materials see Introduction to Communication I in Communication Studies at University of Washington.
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Date Created: 02/22/15
COM201 Week 7 219 Lecture Analyzing mess cemm effects I Newe veluee a I Queeniean Eli girle I Firefltgeele 39 gaffimage l PH i l lfluen s ecntent I Seeiel difference I Advertiser etereefyping Influences mice evielenee BeaIeystenj Pelitieel effeeie I Wteet I Framing efleete audieneee I Teehnelrugnr Basics Topics Types of Mass Communication effects Key terms in communication research Evidence needed to prove effect Causation independentdependent variables Conditional effects 3 common methods for studying effects Content analysis surveys experiments Categories of Media Effects They all overlap Level micro macro where happens not how big Micro effect within individual not interaction with group EX If watch TV news learn more about politics EX Do videogames make violent kids Study looks at separate kids then asks teachers how they are in school Macro effect on groups EX Has introduction of phones lead to less family communication EX How do sales of VIP games affect behavior issues in schools Timing Is it immediate or delayed EX Call in next 60 secondsquot is example of immediate timing EX Super bowl commercials have a delayed response Duration Effect persistent or go away transitory EX Horror movies are examples of transitory COM201 Week 7 EX Learning attitudes from TV shows persistent Change Either alters or enforces position that already exists EX Trusting of Daily Show was altered after he lied EX Political campaigns stabilize beliefs rather than try to change them lntention Effect intended or accidental EX quotCall in next 60 secondsquot and someone calling is an intended effect EX Shooting copycat effect is accidental Mentalbehavioral Changing beliefsemotionscognitions effects actions EX Learning attitudes changing feeling sad mental EX Vote differently behavioral Cumulativenot effect result of repeated exposure or one EX Tornado warning will go straight downstairs effect of one exposure EX Believing a stereotype after watching tons of TV gays dress this way Clicker Question EX Changing eating habits due to exposure of model photos in US lCumulative lBehavioral Clicker Question EX Shooting copy cats due to seeing news lUnintentionaleffect lBehavioral 5 Key Terms Concept an abstract label that a social scientist gives to a collection of similar phenomenon or characterizes EX attention in class concentration of ownership hate love EX weight used for variation in size measure Variable a concept that s measurable with 2 values EX Weight gender Research Question generalization expressed as a q about relation between 2 concepts EX Does attention change when term gets longer Hypothesis a tentative prediction about how those things are related EX As the term gets longer attentiveness decreases Theory Set of related statements which present a systematic explanation of a social phenomenon Does so by spelling out relationship between concepts Clicker Question EX Hypotheses lNews leading to copycat effects lAnorexia bc advertisements Hypothesis 1 exposure to this promo video independent variable will make COM 201 students aggressive dep Variable COM201 Week 7 lEvidence needed to document a microlevel mass communication effect 1 Content could the content produce my hypothesized effect a Plausible to argue rst vid of wrestling bc it s aggressive but not for content like Mario kart where aggressive tendencies aren t displayed 2 Exposure to content have evidence that people being tested ppl that are supposed to be affected by mass communication content have actually been exposed to content 3 Documentation of Change Show change occurred bc of said exposure a Measure before then intro mass com content then measure again b Correlation between 2 variables positivenegative expressed as relationship c Causal Relationship Change in rst variable causes change in another i Independent variable the cause affects dep Variable ii Dependent variable the effect iii 3rOI factorsquot ruled out iv Prove that independent came before dependent variable v Rule out other things correlationcausation 1 Eating cheese leading to dying in bed 4 Explanation of Mechanisms Processes a Theories describe explain predict b Social learning theory Difficult to establish all 4 things Clicker Question EX Negative Correlation lAs multitasking increases focus decreases
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