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by: Kelsey Kauffman

MC101Notes2-162-182-20.pdf MC 101 - Intro to Mass Communications

Kelsey Kauffman
GPA 4.145
MC 101 - Intro to Mass Communications
Brandon K. Chicotsky

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Lecture Notes
MC 101 - Intro to Mass Communications
Brandon K. Chicotsky
Class Notes
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This 3 page Class Notes was uploaded by Kelsey Kauffman on Sunday February 22, 2015. The Class Notes belongs to MC 101 - Intro to Mass Communications at University of Alabama - Tuscaloosa taught by Brandon K. Chicotsky in Spring2015. Since its upload, it has received 49 views.

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Date Created: 02/22/15
MC 101 21615 For the exam B2B business to business advertisement Metadata all encompassing data when you like tweet post something you are adding to the metadata Genre reading reading about a certain thing ex dogs Sensational journalism take a story and blow it up to satisfy readers editor etc The Cloudquot internet The Deep Web no discoverable by search engines not part of metadata Net neutrality political term that has been adapted to keep internet free and fair Bitcoin article by Brandon google it read it o httpwwwtexasenterpriseutexasedu2 O 1 3 12 1 7 finance under standingbitcoinboom Did you know 70 of American Idol contestants are women 0 Media Programmatic Aims I Close ties with business objectives MC 101 21815 Merchants of Doubt Don t believe in global warming Lee Atwater BoogieManFilmcom Spin master International Newspapers Herald Tribune published in Paris distributed in 180 countries Watergate Scandal Pg 136 KNOW Ianet Cooke Washington Post Bob Woodward and Carl Bernstein Mainstreaming Quotation quotas Los Angeles Times Pg 138 Iournalistic Values Timeliness Proximity 0 Relevant to those in area Prominence 0 Must have silent approach to society Consequence 0 Story has to have consequence to one s mindset Rarity Human interest 0 Anything you read about an individual Brand Image Management MC 101 22015 The Lean Startup book Dr Dianne Bragg Speaking on Nellie Bly Iosh Ienkins Lead singer of Green River Ordinance Friday March 6th Boris Zilberman Deputy Director for Congressional Relations Foundation for Defense of Democracies In late March Equinix Leadership Beliefs 0 Mission Matters 0 We Before Me 0 Listen Learn Lead 0 Relationships are High ROI 0 Optimism is a Force Multiplier Book List The Happiness Advantage Sean Achor Mindset Carol Dweck True North Bill George Drive Daniel Pink Emotional Intelligence Daniel Goleman Ted Talk 0 traviswrightcombesttedtalks 0 Angela Duckworth Grit O O O O O


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