Chapter 5 notes
Chapter 5 notes CTD 231
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This 3 page Class Notes was uploaded by Brittany Hope on Sunday February 22, 2015. The Class Notes belongs to CTD 231 at University of Alabama - Tuscaloosa taught by Silke Suhr in Spring2015. Since its upload, it has received 212 views. For similar materials see Sewn Product Analysis in Art at University of Alabama - Tuscaloosa.
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Date Created: 02/22/15
CHAPTER 5 NOTES Color Management Seasonal Color Palettes Seasonal color palettes are the colors selected for a given season by the product development team One of the first aspects of a garments to get the customers attention Color draws a customer in Researchers shows the people make judgments of a garment within 90 seconds after their first interaction and 6290 is based on color alone Each size and color witch a style is offered presents a SKU The more SKU s to manage the more complex color management becomes Colors must be consistent within each SKU between garments that are made from different fabrics that have been dyed the same color and between solids and patterned fabrics Separates item driven line ex men s shirts turtle necks sweat shirts jean ec Figure 51a pg 133 Coordinated lines group of items designed to match and stimulated the consumer to purchase more items figure 51b page 133 Separates or item driven lines Coordinated lines Relating color to target market 0 Age and life stage I Young adults attracted to more extreme colors and outfits I Full time work force more practical colors I Mature customer skin and hair color changes that in uence their color choices 0 Fashion level 0 Personal coloring offering both warm and color colors within their seasonal lines All customers with difference skin tones can wear it 0 Geographic location 0 End use swimwear more colorful children s wear also colorful the men s market tends toward neutral colors 0 Ethnicity Colors are grouped by a specific theme Names according to the theme that inspired the color 0 Varies according to target market Decisions regarding the size of the lines to be offered are typically made early in the product development process by upper management or the merchandising staff Color Management Color management begins at the moment the seasonal color palettes is determined Color management is the process of controlling the outcome of a color from the initial concept A way of communicating color from the product developer through the manufacturing processes to the marketplace Generally the responsibility of the technical design team Requires a system to ensure that identical colors can be achieved in the range of fabrics used within a collection Color Management Process Color standards is a visual fabric reference with color code data to which dyed samples can be measured and compared fro accurate reproduction 0 Color samples by which fabrications and notions can be matched to ensure color consistency Color Approval Process 0 Lab dips dyed sample swatch to match color standard Can take often more than one try 0 Oeko tex minimizing environmental impact from the coloration process 0 Strike off prints and yarn dyed fabrics must be submitted as one full repeat of pattern of a CAD file with a color key of all colors appear within the print Color Science Color is the visible perception of certain wavelengths of light by the retina of the eye Color and light 0 Color cannot be seen in the absence of light 0 Sunlight is primary standard by which colors are measured 0 Color constancy refers to a color that is perceived to match a standard regardless of the light source 0 Color inconstancy accurse when a single color sample reads slightly different under different light sources 0 Pigmentsubstance that imparts color to another substance Color is perceived when light strikes 0 a surface that contains pigments Color Attributes Munsell Color System 0 Used to describe and identify color and color relationships 0 Defines color by hue value and chroma 0 Most widely used color system o Attribute of color by which we distinguish one color family from another 0 Red to orange to yellow the green blue and purple o Chromatic colors red orange etc vs achromatic black white gray colors 0 Quality by which we distinguish light colors from dark colors 0 Depends on the percentage of light that id re ected from the colored surface 0 Whitere ects most of the light o Blackabsorbs most of the light 0 Tint mixing colors with white 0 Shade mixing colors with black Chroma figure 57 page 141 shows difference in value and chroma o Refers to color s saturation Color temperature 0 Used to describe a colors apparent warmth or coolness in relation to another color 0 Yellow orange red are considered warm colors 0 Green blue Violet are considered cool colors
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