Week 6 notes
Week 6 notes Comm 201
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This 2 page Class Notes was uploaded by Jack Bethke on Monday February 23, 2015. The Class Notes belongs to Comm 201 at University of Washington taught by Randal Beam in Winter2015. Since its upload, it has received 130 views. For similar materials see Intro to Communications in Communication at University of Washington.
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The content was detailed, clear, and very well organized. Will definitely be coming back to Jack for help in class!
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Date Created: 02/23/15
Comm 201 Week 6 21215 0 Who gets the money paid to a show an ad on the ABC TV network 0 The ABC network gets the advertisement payment 0 The show being broadcasted during the advertisement is not compensated through the advertisers o How to advertising rms make money 0 Work mostly on a monthly retainer 0 They get paid directly for the work that they do 0 Used to be common to be paid on commission but that is less common now 0 5 criticisms of the Nielsen rating system 0 O Nielsen is the main rating data gatherers 1 get national ratings through people meters These meters track the shows that 25000 people in the US watch Supposed to be a sample of the population but it is a very small section of society An unrepresentative system of the population tends to under rep both poor and wealthy users Based on a group of people who do not accurately represent the population of the US Does not tell us much about how they pick the people chosen for the meters 2 Doesn39t measure outof household viewing such as in a bar or at work or on your computer 3 Doesn39t measure online viewing very well because it is so new 4 Complaints that the data gathering system isn39t valid It doesn39t accurately measure the viewing behaviors that it is intended to People are asked to keep a weekly journal about what they have been watching Would work if people keeping the diaries were keeping them as they watched but most write it down after the fact The set top box which tracks what channels are being watched can be misled by people who leave the tv on without watching shows 5 Social desirability behavior When being monitored we might change our habits to seem more in tune with what the people monitoring us want to see Someone who usually watches smut might lie about the shows they are watching or watch shows that they normally wouldn39t watch to impress society 0 Why you need a studio for making a show 0 Have the money to produce the show which most people do not have on their own 0 Have access to the distributor companies such as TV networks 0 Have expertise in the facilities and the capability to make the show o If a studio likes the sound of your show they will give you money to make a pilot and if they like the pilot than they will sign on for a season