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by: Dawnielle Bryant

Ch5Notes.pdf HBM131

Dawnielle Bryant
GPA 3.4
Hospitality Business Managment
Jim Harbour

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About this Document

Included is Chapter 5:Lodging Notes! (Chapters are equivalent to lectures)
Hospitality Business Managment
Jim Harbour
Class Notes
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This 2 page Class Notes was uploaded by Dawnielle Bryant on Monday February 23, 2015. The Class Notes belongs to HBM131 at Washington State University taught by Jim Harbour in Fall. Since its upload, it has received 50 views. For similar materials see Hospitality Business Managment in General at Washington State University.


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Date Created: 02/23/15
Jim Harbour HBM 131 LODGING Chapter Five Notes Things Considered Lodging 1 Hotels and Resorts 2 Cruise Ships 3 Senior Living Lodging Industry Classification 0 By Size The number of available rooms 0 Mega over 1000 rooms 0 Large over 300 rooms 0 Midsize 100 300 rooms 0 Small less than 100 rooms 0 By class 0 Average daily rate ADR I Deluxe upper upscale upscale I midprice wfood midprice wo food I economy budget 0 Rating systems 0 Worldwide o The US experience Segmentation Different hotels have different brands they are known for Fairfield Inn limited service roomsonly Courtyard catering to business travelers Residence Inn extendedstay properties Marriott fullservice hotels RitzCarlton luxury hotels Rack Rate Published full price of a room Revenue Management Managing your resources to make the most revenue possible 0 Occupancy Total of Rooms Occupied Sold 0 ADR Average Daily Rate Rooms Revenue Rooms Sold 0 Revenue Per Available Room RevPAR Occupany ADR Distribution Channels The Chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer A distribution Channel can include wholesalers retailers distributors and even the internet Senior Living Old Image boring smelly crowded New Image Fun Vacation like The average age of a senior living resident is 82 85 Approximately 15 of the world s population is made up of seniors 65yrs The fastest growing age group is 100yrs Cruise Ships 0 Carnival Corporation is the world s largest cruise company representing about 65 of all cruising business 0 Worldly matter have impacts on cruise ships such as the Italy Crash and Mexican Fire 0 The North American cruise industry generated 329943 jobs that contributed a 152 billion wage impact on the US economy in 2010 a 51 percent increase in employment and a 70 percent rise in wages over 2009 according to the latest independent study commissioned by Cruise Lines International Association CLIA 0 The total cruise industry economic impact in the US in 2010 was 3785 billion of gross output a 78 percent increase over last year 0 More than 10000000 people take a cruise each year About 80 will do it in North American waters There are over 2000 ports of call around our planet that cruise ships can visit About half of all passengers on major world cruise lines begin their trips in one of these three Florida ports Miami Port Canaveral and Fort Lauderdale More people cruise to the Caribbean than any other destination in the world For some cruisers the ship itself is the primary destination not the ports of call There are more than 300 sea going cruise ships in the world They collectively have room for over a quartermillion passengers The latest supersized ships carry over 4 thousand people counting passengers and crew They would dwarf the Titanic and are as tall as a sixteenstory building 0 Those gargantuan ships can cost a cruise line a halfbillion American dollars before the first passenger boards 0 Today 3 cruise line groups Carnival Royal Caribbean and StarN CL control roughly twothirds of world39s cruise passenger capacity 0 Almost 90 of cruise tickets are sold through travel agents 00 00000 EVERYONE MUST SLEEP


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