Class 2 Notes
Class 2 Notes SMPA1050
Popular in Media in a Free Society
Popular in Public Relations
This 4 page Class Notes was uploaded by Eliza Lavine on Monday February 23, 2015. The Class Notes belongs to SMPA1050 at George Washington University taught by Dr. Phalen in Winter2014. Since its upload, it has received 38 views. For similar materials see Media in a Free Society in Public Relations at George Washington University.
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Date Created: 02/23/15
12714 History of Media in the US 0 Who can be the who 0 Candidate Expert Newscaster Character on a TV show Politician Citizen A person who creates the message delivered by someone else Speech writer PR representative 0 A group or organization TV broadcast writers OOOOOO Editors Owners of a media organizations Govt Says what 0 Info 0 News 0 Persuasive advertising 0 Representations To Whom o The audience General Speci c target quotElitequotaudience o Intended audience 0 Actualaudience o In whatChannel 0 TV 0 Print 0 Radio 0 With what effect 0 Why 0 Entertainment 0 Information 0 Aetualperceived 0 Major events in the history of US media 0 1920 s After WWI technologies developed during the war were used in the consumer market Only AM radio Everyone is trying to broadcast on the same frequencies 1927 FRC Federal Radio Commission to regulate radio Hollywood becomes Hollywood Controversy should radio have advertising What should the advertising look like Networks develop NBC and CBS Programming on radio is pretty cheap everything is live Theater attendance for lms is growing 0 1930 s FM radio develops better signal Advertising changes sell sell sell Advertising agencies produced programs Popular program Amos amp Andy Audience research services begin 1930 First regular network newscast Lowell Thomas The newspaperradio wars Communications Act of 1934 gave FCC power over radio telephone and telegraph 1938 War of the Worlds Forced networks to be careful about what they put on air and to not broadcast fake news 1939 World s Fair public demonstration of television 0 1940 s FCC sets standards for television broadcasts NTSC National Television Standards Commission During WWII voluntary censorship NBC Red and NBC Blue forced apart by FCC Shortage of paper during the war meant advertisers turned to radio Popular programming Milton Berle 1948 rst network television season Late 1940 s Cable Television which you read about Hollywood studios can no longer be vertically integrated o A company integrates forward and sale or backward controls production 0 1950 s Frequencies were reserved for educational television Frieda Hennock rst woman to be appointed FCC commissioner makes educational television her cause Color TV is being developed not quite there yet Until now radio is a family medium Now it becomes a more personal medium Advertising moves to what we know today commercials instead of sponsorships Radio listening declining Theater attendance is declining Television audiences are growing Programs and commercials are live Videotape introduced quotI Love Lucyquot becomes rst lmed TV program not live Hollywood begins to produce television programs 0 1960 s Color television introduced to households Hollywood starts to provide lms to television Radio networks decline it s all about television now Congress passes a law to eliminate cigarette advertising from TV and radio takes effect in 1971 0 1970 s Households watching about 6 hours a day 1975 HBO begins satellite program service 1975 VCR households can tape programs 0 1980 s CNN Ted Turner rst 24hour news network MTV network introduced in 1981 Early in the 3980 s cable was only in 2 of US homes Digital TV develops High De nition TV develops 0 1990 s Telecommunications Act of 1996 Cable television grows to about 75 of US homes Advertisers start moving to cable TV Internet 0 2000 s The Internet Age New ways to watch TV listen to music etc quotNet Neutralityquot debate service provider could not discriminate who postsis published on the internet Fundraising over the internet Legacy Media moving to the Internet CBS ABC Disney Smartphones
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