New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Class 3 Notes

by: Eliza Lavine

Class 3 Notes SMPA1050

Eliza Lavine
Media in a Free Society
Dr. Phalen

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

The Media System in the US + The Television Market
Media in a Free Society
Dr. Phalen
Class Notes
25 ?




Popular in Media in a Free Society

Popular in Public Relations

This 2 page Class Notes was uploaded by Eliza Lavine on Monday February 23, 2015. The Class Notes belongs to SMPA1050 at George Washington University taught by Dr. Phalen in Winter2014. Since its upload, it has received 63 views. For similar materials see Media in a Free Society in Public Relations at George Washington University.


Reviews for Class 3 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/23/15
12914 The Media System in the US The Television Market A Network is a Program Provider The OwnerAgent Logic 0 O 0 Economic Logic The owner is the quotprincipalquot the person who has the controlling interest in the organization The agent is the person is the person the owner hires to manage the organization They have different motivations Their decisions might be different The Business of the Media 0 O 0 Organizations in the media history The economic logic of media in the US Advertising The Audience 0 The economic briber of media in the US Research Firms 0 Measure the audience learn about the audience of broadcastings Media Organizations 0 National Networks Broadcast Cable Internet Reaches the whole country 0amp0 owned and operated stations are owned by a national network Syndication When you sell a column or television show in different markets aka different TV stations in different places intergeographical transactions Offnetwork syndication Sell a TV show to different networks to play reruns later on Firstrun syndication produced by 1 person rstrun episodes are aired on different stations Local Broadcast station and cable systems Broadcast station local news Cable system who you pay your bill to Advertisers 0 National Apple Car companies Kraft Gieco 0 Local GW basketball games RCN Dentist or Doctor Car salesmen 0 Regional Who Sells o 0 Rep Fl 0 o o by pu Who Buys o 0 Ad Ag Regionspeci c food chain Tobacco free California Political TriState area ads Snow tires reach only states with snow lnHouse Local TV station has salespeople who go out to mom and pop shops trying to sell ad time Does local and national rm Station hires to sell ad placements to bigger companies can only represent 1 station Only does national National Spot Market quotNationalquot means nationwide quotSpot quotNational Spot Marketquot means getting a national audience is another term for local market rchasing time lnHouse If you are a national network you have an inhouse sales team Works strictly for one company ency Can be locally or nationally based Represent advertisers in different markets Middleman between advertisers and networks They have clients who request what they want the Ad Agency to do with their ads who they sell them to for how much and when


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.