Class 3 Notes
Class 3 Notes SMPA1050
Popular in Media in a Free Society
Popular in Public Relations
This 2 page Class Notes was uploaded by Eliza Lavine on Monday February 23, 2015. The Class Notes belongs to SMPA1050 at George Washington University taught by Dr. Phalen in Winter2014. Since its upload, it has received 63 views. For similar materials see Media in a Free Society in Public Relations at George Washington University.
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Date Created: 02/23/15
12914 The Media System in the US The Television Market A Network is a Program Provider The OwnerAgent Logic 0 O 0 Economic Logic The owner is the quotprincipalquot the person who has the controlling interest in the organization The agent is the person is the person the owner hires to manage the organization They have different motivations Their decisions might be different The Business of the Media 0 O 0 Organizations in the media history The economic logic of media in the US Advertising The Audience 0 The economic briber of media in the US Research Firms 0 Measure the audience learn about the audience of broadcastings Media Organizations 0 National Networks Broadcast Cable Internet Reaches the whole country 0amp0 owned and operated stations are owned by a national network Syndication When you sell a column or television show in different markets aka different TV stations in different places intergeographical transactions Offnetwork syndication Sell a TV show to different networks to play reruns later on Firstrun syndication produced by 1 person rstrun episodes are aired on different stations Local Broadcast station and cable systems Broadcast station local news Cable system who you pay your bill to Advertisers 0 National Apple Car companies Kraft Gieco 0 Local GW basketball games RCN Dentist or Doctor Car salesmen 0 Regional Who Sells o 0 Rep Fl 0 o o by pu Who Buys o 0 Ad Ag Regionspeci c food chain Tobacco free California Political TriState area ads Snow tires reach only states with snow lnHouse Local TV station has salespeople who go out to mom and pop shops trying to sell ad time Does local and national rm Station hires to sell ad placements to bigger companies can only represent 1 station Only does national National Spot Market quotNationalquot means nationwide quotSpot quotNational Spot Marketquot means getting a national audience is another term for local market rchasing time lnHouse If you are a national network you have an inhouse sales team Works strictly for one company ency Can be locally or nationally based Represent advertisers in different markets Middleman between advertisers and networks They have clients who request what they want the Ad Agency to do with their ads who they sell them to for how much and when