Marketing Chapter 19
Marketing Chapter 19 MAR 250
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This 1 page Class Notes was uploaded by Melanie Guerrero on Saturday April 23, 2016. The Class Notes belongs to MAR 250 at Pace University taught by Harvey Markowitz in Winter 2016. Since its upload, it has received 4 views. For similar materials see Principles of Marketing (20335) in Marketing at Pace University.
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Date Created: 04/23/16
Chapter 19 Apps – are small, downloadable software programs that run on smartphones and tablet devices Blog – a contraction of a “web log”, is a web page that serves as a publicly accessible personal journal and online forum for an individual or organization Facebook – a website where users create a personal profile, add other users as friends, and exchange comments, photos, video, and “likes” with them LinkedIn – a business-orientated website that lets users post their professional profiles to connect to a network of business people, who are also called connections Social Media – online media where users submit comments, photos, and videos-often accompanied by a feedback process to identify “popular” topics Twitter – a website that enables users to send and receive tweets up to 140 characters long User-generated content (UGC) – refers to various forms of online media content that are publicly available and created by end users YouTube – is a video-sharing website in which users can upload, view, and comment on videos
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