New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Marketing Chapter22

by: Melanie Guerrero

Marketing Chapter22 MAR 250

Marketplace > Pace University > Marketing > MAR 250 > Marketing Chapter22
Melanie Guerrero
GPA 3.43

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes contain vocabulary definitions for the last chapter for Marketing 250
Principles of Marketing (20335)
Harvey Markowitz
Class Notes
25 ?




Popular in Principles of Marketing (20335)

Popular in Marketing

This 1 page Class Notes was uploaded by Melanie Guerrero on Saturday April 23, 2016. The Class Notes belongs to MAR 250 at Pace University taught by Harvey Markowitz in Winter 2016. Since its upload, it has received 7 views. For similar materials see Principles of Marketing (20335) in Marketing at Pace University.


Reviews for Marketing Chapter22


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 04/23/16
Chapter 22 Action item list – an aid to implementing a plan that consists of four columns, 1. The task 2. The person responsible for completing that task 3. The date to finish the task 4. What is to be delivered Cost focus strategy – involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of market segments Cost leadership strategy – focuses on reduces expenses and, in turn, lowers product prices while targeting a broad array of market segments Differentiation focus strategy – requires products to have significant points of difference in order to target one or only a few market segments Differentiation strategy – requires products to have significant points of difference in product offerings, brand image, higher quality, advanced technology, or superior service to charge a higher price while targeting a broad array of market segments Functional groupings – such as manufacturing, marketing, and finance, that represent the different departments or business activities within a firm Generic business strategy – one that can de adopted by an firm, regardless of the product or industry involved, to achieve a competitive advantage Geographical groupings – which sales territories are subdivided according to geographical location Line positions – managers who have the authority and responsibility to issue orders to people who report them Market-based groupings – utilize specific customer segments, such as the banking, health care, or manufacturing segments Marketing ROI – the application of modern measurement technologies to understand, quantify, and optimize marketing spending Product line groupings – in which a unit is responsible for specific product offerings Program champion – a person who is willing and able to “cut the red tape” to move the program forward Sales response function – the expense of the marketing effort to the marketing results obtained Share points – percentage points of market share, as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm Staff positions – have the authority and responsibility to advise people in line positions but cannot issue direct orders to them Synergy analysis – seeks market-product opportunities by finding the optimum balance between marketing efficiencies verses R&D-manufacturing efficiencies Time-based agenda – a meeting agenda that shows the running time allocated to each agenda item


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.