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This 2 page Reader was uploaded by Lillian Huebner on Wednesday April 16, 2014. The Reader belongs to a course at University of Oregon taught by a professor in Fall. Since its upload, it has received 95 views.
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Date Created: 04/16/14
Lecturer Ed Madison Motto Experience it all Son of Eddie Madison r first AfricanAmerican in the editorial staff of the Chicago Tribune Emerson College Degree in Mass Communications University of Oregon PhD in Communication Professor at University of Oregon 1 30 years in media a Founding producer of CNN i Offered job through connections after internship b CBS ABC AampE Discovery c Engaging media 2 The Fifth Screen a Combination of theater movies television the internet and cellphones 3 Broadcast Media Timeline a November 2 1920 KDKA Pittsburgh radio broadcast election Harding vs Cox May 10 1928 1st TV newscaster Kolin Hager farm weather reports 3 times a week c April 1948 First network newscast Douglas Edwards CBS March 1954 Edward R Murrow i Set standard for newscasting See it Now Only broadcaster to attack Joseph McCarthy the red scare e November 22 1963 Walter Cronkite JFK assassination f June to October 1972 Watergate Scandal 4 Tim Russert a Former host of Meet the Press b died in 2007 c Challenged politicians to be accurate and truthful 5 Ann Curry Former news anchor of the Today Show a b Broadcastjournalism in the Digital Age 0 University of Oregon graduate 9 Advice If someone tells you you can t do something prove them wrong Determination Care about the people who watch read your work 6 Technology Timeline a Printing Press 1400s 200 years until books are common b Television 1920 3 decades until in common usage 10 c Internet 1980s 10 years until in common usage d Social Media 2003 5 years until in common usage 35O million people OR Magazine a 1st university magazine designed for the lpad b Digital publishing c Graduates OPB Storycode LA Advertisers superbowl commercial OR Media a Outgrowth of OR Magazine b 3 students head creative team cooperate with Oregon media outlets Steve Jobs a Your time is limited so don39t waste it living someone else39s life Don39t be trapped by dogma which is living with the results of other people39s thinking Don39t let the noise of others39 opinions drown out your own inner voice And most important have the courage to follow your heart and intuition They somehow already know what you truly want to become Everything else is secondary Last minute advice a What s your passion b Make stuff ALL THE TIME EXtra Information Check out wwwormagazinenet watch videos at top of page
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