New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Attitudes & Persuasion Class Notes Continued

by: Emily Lowe

Attitudes & Persuasion Class Notes Continued PSYC2012

Marketplace > George Washington University > PSYC2012 > Attitudes Persuasion Class Notes Continued
Emily Lowe
GPA 3.356
Social Psychology
Dr. Duval

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These are the notes from 2/26, not 2/24 because that was the day of Exam #1. They include notes on Attitudes & Persuasion as well as a review of critical thinking assessment #2.
Social Psychology
Dr. Duval
Class Notes
25 ?




Popular in Social Psychology

Popular in Department

This 5 page Class Notes was uploaded by Emily Lowe on Sunday March 1, 2015. The Class Notes belongs to PSYC2012 at George Washington University taught by Dr. Duval in Spring2015. Since its upload, it has received 156 views.


Reviews for Attitudes & Persuasion Class Notes Continued


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/01/15
Class Notes Social Psychology Critical Thinking Assessment 2 Review Does the last of something make it a more positive experience There were two levels of the IV knowing that the 5th chocolate was the last one and not knowing that the 5th chocolate was the last one Type of Study True Experiment Randomly assigned to each level of the IV Could manipulate the IV Operational IV saying next chocolate or saying last chocolate Conceptual IV the participant knowing or not knowing it was their last chocolate Operational DV liking ratings of the chocolates Conceptual DV asking the participant to rate their liking of the chocolate on a scale Random assignment increased internal validity Study had high external validity How did the researchers ensure participants heard the saying next or last Gave questionnaire at the end to see if they knew The hypothesis is supported How could internal validity have been compromised Taken out random assignment Having the same order of chocolates every time instead of it being a random order Attitudes amp Persuasion Continued Attitude Measurement SelfReport most common is paper and pencil measures Just ask people their attitudes Pros fairly objective because you39re asking them easy cheap Cons might just write what they think is the sought out answer or the best answer will people be honest are people even aware of their attitude Such as prejudice you know you are not supposed to be prejudice so some people may not actually answer truthfully Physiological looks for increases in the sympathetic nervous system heart rate blood pressure known as arousal Pros people cannot really control their physiological responses more objective measure of how intense the reaction is Cons don t know whether the response is indicating a positive or negative response Always want to ask some basic questions first to get them used to it Unobtrusive measure attitudes by using methodology that leaves participants unaware that their attitudes were even being investigated Pros very objective nice to do if it is possible Cons more for a group vs an individual Least common challenging to do Does not require debriefing Trait vs State State temporary condition influenced by the situation Example A teacher tells a student thank you for trying your best even though most people do much better than this but thank you for trying The teacher just temporarin adjusted the student s selfesteem By doing this you would allow the experiment to become a true experiment because you have adjusted a trait temporarin Trait stable dispositional characteristic a part of who we are Individual Difference Variable aspects of people s personalities that make them different from other people These are quasiexperimental variables race gender age personality characteristics leadership potential selfesteem How attitudes and behaviors affect each other Behavior affects attitude 1 Bem SelfPerception Theory 2 Dissonance Theory dissonance is the unpleasant state that arises when we have two attitudes or an attitude and behavior that are inconsistent Must have freely chosen to engage in the behavior Important that there is not significant external justification Reducing Dissonance Direct Reduction 1 Change attitude or behavior 2 Acquire information that supports our attitude 3 Trivialize inconsistency Example Decide that you are going to eat healthier because it is not good for you change behavior Then you find yourself eating potato chips but justify this by saying there is no trans fat in these chips info that supports attitude Then you decide well you know what life is too short to not eat unhealthy trivialize inconsistency Indirect Reduction 1 Engage in selfaffirmation Making self feel better about something by remembering all the good things about yourself that are unrelated to the behaviorattitude Why did people who fought in the Vietnam War who did not support the war not change their behavior Because they did not choose freely to fight in the war they were drafted WHEN do attitudes affect behavior Aggregation an attitude predicts a general class of behaviors much better than any individual behavior Experience attitudes based on experience are better predictors of behavior When you have a direct experience with an attitude object your behavior is more predictable Theory of Planned Behavior when perceived behavioral control and subjective norms match attitude SelfMonitors low selfmonitors act according to their attitudes more than high selfmonitors When do attitudes affect behavior When you are a low selfmonitoring High selfmonitor aware of impressions they make flexible in different situations engage in self presentation more Change behavior based on different situations When trying to sell a car to a little old lady you are going to be very polite and helpful yes ma am no ma amquot BUT when trying to sell a car to a hip hop guy you are going to be like yo man lets go check out these wheels over here More likely to change behavior in all situations Low selfmonitor more consistent with their attitudes and internal norms across situations Lack abilitymotivation to engage in selfpresentation More likely to only be good at changing behavior in wellunderstood situations like a funeral vs a party they would be able to alter behavior for each of these events High SelfAwareness directing attention inward toward oneself as opposed to outward toward the environment Directly attention about yourself values beliefs Can be a trait and a state State SA temporarily increased ex camera or mirror or having an audience Can temporarily make you direct attention inward about yourself Even if you are not normally like this Trait SA can be an individual difference variable such that people naturally differ on how much they are selfaware HOW attitudes affect behavior Accessibility highly accessible attitudes have stronger effect on heavier Attitude Accessibility Model by Fazio How does an attitude get more accessible With recent or frequent expression just as with schemas Attitudes of low selfmonitors tend to be very accessible so they use them all the time It is helpful to know HOW an attitude was formed when trying to change it AKA when is persuasion successful If you form an attitude through cognitive routes you should try to change it with reason If you form an attitude through affective routes you should try to change it with emotions Persuasion Traditional Approach Hovland Yale Group AKA Traditional Approach Who says What to Whom The first real set of research on persuasion Who Communicator Likable vs unlikable attractive vs unattractive professional vs unprofessional What Communication message Fluffy message vs serious message Whom Audience whose attitude is targeted Female vs male audience good mood vs bad mood audience


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.