RHM 370 Chapter 6 Notes
RHM 370 Chapter 6 Notes RHM 370-001
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Anna Wynn Rodgers
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This 2 page Class Notes was uploaded by Anna Wynn Rodgers on Monday March 2, 2015. The Class Notes belongs to RHM 370-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 54 views. For similar materials see Event Marketing in Public Health at University of Alabama - Tuscaloosa.
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Date Created: 03/02/15
RHM 370001 Notes to PowerPoint Slides Chapter 6 Entertainment amp Festival Event Marketing Festivals amp Human Identity Festivals used to play an essential role 0 Sharing experiences amp expression of values 0 Agricultural and religious 0 Social function 0 Bonded cultures Today festivals still provide social interaction and break down barriers Festivals amp Entertainments Today entertainment makes us feel closer to events celebs etc 20th century was a huge time to enjoy entertainment at home Entertainment in the 21st Century Always been a means to delight and distract Conformity and selfexpression Two broad sectors sports and show business Consumer of entertainment is a channel We are spreading the word out by social media Festival Marketing Fundamentals Success depends on how well a marketer is able to motivate a potential festival audience Location is all about the marketing Does the location provide something you want High light a certain aspect of the event indoor outdoor historical value Event web page is where people find out about the event Have to look at competition and know what they are doing Naming out competition and pointing out differences is RISKY 0 Doesn t usually work well 0 Can be dangerous giving people ideas about checking out what is out there Imperative to analyze their strengths and weaknesses When dealing with the weather for your event you always need a Plan B in case it rains and your event is outdoors o If you have a certain mood for your event rain may help Preselling tickets is ideal because it gives you an idea of the number of people that are coming for sure Have to be careful with free events Notify special experience on web page Price is indicative of quality and desirability o What is your market Are they willing to pay more What is the best way to market out entertainment for your event Certain types of media elevates excitement Whatever media you use you need to know where to go and who to market to Don t just use one type of media Established and FirstTime Festivals and Entertainment WOM best form of advertising RHM 370001 Notes to PowerPoint Slides During the event is the best time for marketing Important Role of Media People will come to event who have seen it advertised on TV every day Stunts Street Promotion amp Guerilla Marketing Unique and creative events bring attention Virtual stunts requires a lot of people there Guerilla Marketing 0 Flash mobs 0 Makes people talk The Celebrity Factor Sometimes does not work out if celeb is not cooperative Can t expect much from a celebrity if you don t pay a lot Might have an agenda only talk about themselves and not about event Appraising Festival Performance Evaluating the performance of your event Promote goodwill in community Commercial enterprise Getting a lot of feedback will help you perform better Festival Marketing Basics Choose media channels to meet target Consider alternates for venue 0 Be flexible o If you change venue it might be for the better New technologies drones holograms Keep up with trends Keep up with every little detail Festivals and Social Networking Facebook is most popular for before amp after event Twitter is best for during event YouTube is best used for after event
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