New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

RHM 370 Chapter 6 Notes

by: Anna Wynn Rodgers

RHM 370 Chapter 6 Notes RHM 370-001

Anna Wynn Rodgers
GPA 3.23
Event Marketing

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Event Marketing
Class Notes
25 ?




Popular in Event Marketing

Popular in Public Health

This 2 page Class Notes was uploaded by Anna Wynn Rodgers on Monday March 2, 2015. The Class Notes belongs to RHM 370-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 54 views. For similar materials see Event Marketing in Public Health at University of Alabama - Tuscaloosa.

Similar to RHM 370-001 at UA

Popular in Public Health


Reviews for RHM 370 Chapter 6 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/02/15
RHM 370001 Notes to PowerPoint Slides Chapter 6 Entertainment amp Festival Event Marketing Festivals amp Human Identity Festivals used to play an essential role 0 Sharing experiences amp expression of values 0 Agricultural and religious 0 Social function 0 Bonded cultures Today festivals still provide social interaction and break down barriers Festivals amp Entertainments Today entertainment makes us feel closer to events celebs etc 20th century was a huge time to enjoy entertainment at home Entertainment in the 21st Century Always been a means to delight and distract Conformity and selfexpression Two broad sectors sports and show business Consumer of entertainment is a channel We are spreading the word out by social media Festival Marketing Fundamentals Success depends on how well a marketer is able to motivate a potential festival audience Location is all about the marketing Does the location provide something you want High light a certain aspect of the event indoor outdoor historical value Event web page is where people find out about the event Have to look at competition and know what they are doing Naming out competition and pointing out differences is RISKY 0 Doesn t usually work well 0 Can be dangerous giving people ideas about checking out what is out there Imperative to analyze their strengths and weaknesses When dealing with the weather for your event you always need a Plan B in case it rains and your event is outdoors o If you have a certain mood for your event rain may help Preselling tickets is ideal because it gives you an idea of the number of people that are coming for sure Have to be careful with free events Notify special experience on web page Price is indicative of quality and desirability o What is your market Are they willing to pay more What is the best way to market out entertainment for your event Certain types of media elevates excitement Whatever media you use you need to know where to go and who to market to Don t just use one type of media Established and FirstTime Festivals and Entertainment WOM best form of advertising RHM 370001 Notes to PowerPoint Slides During the event is the best time for marketing Important Role of Media People will come to event who have seen it advertised on TV every day Stunts Street Promotion amp Guerilla Marketing Unique and creative events bring attention Virtual stunts requires a lot of people there Guerilla Marketing 0 Flash mobs 0 Makes people talk The Celebrity Factor Sometimes does not work out if celeb is not cooperative Can t expect much from a celebrity if you don t pay a lot Might have an agenda only talk about themselves and not about event Appraising Festival Performance Evaluating the performance of your event Promote goodwill in community Commercial enterprise Getting a lot of feedback will help you perform better Festival Marketing Basics Choose media channels to meet target Consider alternates for venue 0 Be flexible o If you change venue it might be for the better New technologies drones holograms Keep up with trends Keep up with every little detail Festivals and Social Networking Facebook is most popular for before amp after event Twitter is best for during event YouTube is best used for after event


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.