Chapter 12 Notes
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This 2 page Class Notes was uploaded by Megan Koh on Sunday April 24, 2016. The Class Notes belongs to POLS 1101 at Clayton State University taught by Sara Henderson in Spring 2016. Since its upload, it has received 13 views.
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Date Created: 04/24/16
Chapter 12 Megan Koh MediaTheories▯ • Minimal effect theory: the theory that deep-seated, long-term political attitudes have much greater inﬂuence on an individual’s vote decisions than does news media coverage.▯ • Social learning theory: the theory that viewers imitate what they view on television through observational learning.▯ • Cultivation theory: the theory of media eﬀete that suggest that heavy television exposure helps develop an individual’s overall view of the world.▯ • Agenda-setting theory: the theory holding that although the eﬀects of television exposure may be minimal or diﬃcult to gauge, the media are quite inﬂuential in telling the public what to think about.▯ ▯ Functions of the Media in American Politics▯ 1. Providing objective coverage of events▯ • Objectivity: the journalistic standard that news reporting of events must be factual, accurate, fair, and equitable.▯ 2. Facilitating public debate▯ 3. Acting as a government watch dog▯ ▯ The Emergence of Electronic Media▯ 1. Presidential Debates and the Power ofTelevision▯ John Kennedy v.s. Richard Nixon▯ Gerald Ford v.s. Jimmy Carter▯ 2. Presidential Press Conferences▯ ▯ The Electronic Media▯ 1. Television▯ 2. Radio▯ • Talk radio: a specialized form of radio programming in which one or more hosts provide commentary and often invite listeners to call in to the show and oﬀer their opinions.▯ 3. The Internet▯ • Blogs: internet sites that include a combination of editorial page, personalWeb page, and online diary of personal observations in real time about news events and issues.▯ • Digital divide: the large diﬀerences in usage of the Internet between older and younger people, lower- and middle-/upper-class people, lesser and better educated people, and minority groups and non-minority groups.▯ ▯ OTHER DEFINITIONS:▯ • Equal time rule: the FCC mandate that radio and TVbroadcast stations oﬀer equal amounts of airtime to all political candidates who want to broadcast advertisements.▯ Partisan press: the period from the late 1700s to the mid-1800s when newspapers typically • supported a particular political party.▯ • News media: media outlets that rely on relatively newer technologies for communicating such as the Internet, DVDs, fax machines, cell phones, satellites, cableTV, and broadband.▯ ▯ TEXTBOOK QUESTIONS/ANSWERS:▯ 1. The FCC has the authority to regulate all of the following except political stories in the New YorkTimes.▯ 2. The FCC’s “equal time rule” applies to television networks.▯ Chapter 12 Megan Koh 3. The “partisan press era” refers to the post-RevolutionaryWar era through the mid-1800s.▯ 4. The president who most eﬀectively communicated his positions through press conferences was John Kennedy.▯ 5. The medium that most American say is their primary source of news is the television.▯ 6. MOSAIC, the ﬁrst graphical Internet browser, was developed by students of the University of Illinois.▯ 7. News Hour with Jim Lehrer is a news program produced by the Corporation for Public Broadcasting.▯ 8. The theory of media eﬀects suggesting that viewers imitate what they view on television through observational learning is social learning.▯ 9. The theory of media eﬀects suggesting that the media are inﬂuential in telling people what to think about is agenda setting.▯ 10. Media coverage of Barack Obama is focused a great deal of attention on his association with the controversial Reverend JeremiahWright.
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