Hollywood Today Film 2700
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This 1 page Class Notes was uploaded by Jian Clarke on Sunday April 24, 2016. The Class Notes belongs to Film 2700 at Georgia State University taught by Smith in Fall 2016. Since its upload, it has received 22 views. For similar materials see HISTORY OF MOTION PICTURES in Film at Georgia State University.
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Date Created: 04/24/16
History of Motion Pictures Lecture 21 Hollywood Today 1. Tentpoles and Franchises a. Tentpole- a film that holds up the production schedule of an entire studio for the year in an attempt to ensure a profit i. Big films which keep a studio afloat and reduce the risk of producing other films which may not perform as well at the box office b. Increasing “tentpole” films are all that the major studios are producing c. Example: Star Wars, Straight Outta Compton, and Pitch Perfect 2 2. Scheduling a. Spring i. Smaller films 1. Jan/Feb are considered leftovers/ dumping ground b. Summer i. Blockbusters, major franchise films c. Fall i. Films designed for more adult audiences ii. Lead- in to award season/small dramas d. Winter i. Holiday films ii. Major tentpole films iii. Major awards season films 3. The Importance of Franchises a. Audience familiarity with product ensures higher potential revenue b. Cross-cultural promotion c. International market is increasingly important i. Blockbusters and franchises designed for international appeal ii. Smaller films (Straight Outta Compton)
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