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History: American Popular Culture Week 3

by: Clare Field

History: American Popular Culture Week 3 HIST 142D

Marketplace > University of California - Los Angeles > History > HIST 142D > History American Popular Culture Week 3
Clare Field
GPA 3.9

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About this Document

Week 3 Lectures Notes
American Popular Culture
Mary Corey
Class Notes
history, Communication and Popular Culture, Culture, Commodification, African Americans, blackface
25 ?




Popular in American Popular Culture

Popular in History

This 2 page Class Notes was uploaded by Clare Field on Sunday April 24, 2016. The Class Notes belongs to HIST 142D at University of California - Los Angeles taught by Mary Corey in Winter 2016. Since its upload, it has received 25 views. For similar materials see American Popular Culture in History at University of California - Los Angeles.


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Date Created: 04/24/16
Sunday, April 24, 2016 History: American Popular Culture Week 3 - Lecture - Advertisements • late 19th / early 20th century • plethora of racial stereotypes, but friendly, congenial • another form of animated black face • e.g. Aunt Jemima • message: you can enjoy these goods / consumerism without guilt - LINK to message in Wizard of Oz 
 - US Pop culture - obsessed with difference / the other - Food products associated with a country • racial stereotypes on packaging • Quaker Oats - Aunt Jemima - congenial, friendly - why? - company created a backstory of Jemima - Betty Crocker made up a response to Aunt Jemima • why was blackface imagery frequently used in advertising? - Little Black Sambo - a racist text - changed to Little Bubba G • society tries to change itself 
 - Advertisement / Product Imagery • complex racial and power relations within it • power dynamic has not been completely changed 1 Sunday, April 24, 2016 WIZARD OF OZ - written in 1890s - context: modernization, industrialization, urbanization - making adjustment to culture of abundance - new order emerges (overlaps with old order) - doubling of per capita income - overproduction, underconsumption - abundance, affluence - people mistakenly believed poverty would be eradicated, thought affluence would be experienced by all - play, leisure, recreation - economy completely transformed - products of culture advertised through popular culture - puritan rural producer - complete contrast to urban commodification - Electricity - turns night into day - transforms society - emerald colored glasses - city is not actually emerald - out of industrial / technological forms comes a fascination with magic, fantasy 1900 - Freud’s work surfaces - ego, superego, unconscious Wizard of Oz - key to understanding cultural transformation of the early 20th century 2


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