Devil wears Prada (Film)
Devil wears Prada (Film)
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This 2 page Class Notes was uploaded by kyle on Thursday March 5, 2015. The Class Notes belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 16 views.
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Date Created: 03/05/15
Devil wears Prada Fashion demands leads consumer behavior In the Devil wears Prada there are 3 stages show how the Andy s fashion demands leads her consumer behavior including as the novice in Runway fashion magazine learning stages and the successful career She has different consumer behavior in different stages First stage Andy Sachs who is just graduated from university accidentally hired by Runway fashion magazine as Miranda Priestley s assistant Like most graduated students she is simple and naive She dresses up oldfashioned and doesn t know how to wear appropriately according to different situations At this time the consumer behavior of Andy is looking for cloths which are cheap and basic Second stage and final stage as she works in Runway fashion magazine which is a quite wellknown magazine personal appearance is relatively important in not only working but also in daily life Due to the accumulated experience from her work Andy learns how to wear correctly in different situations successfully For Andy wearing appropriately means respect to others respect to her job and also respect to herself She becomes more confident and gains a deeper understanding about fashion which is also her job as an assistant of Miranda Priestley Contrast to someone who consumes cheap things only Andy begins to learn what are suitable for her job and her temperament she changes her consumer behavior effectively This film tells us that demand will finally leads to consumer behavior When Andy was just graduated from university she identified herself as a normal girl but after she got the job as the assistant of Runway fashion magazine she learns to identify herself as someone who knows a lot a bot fashion Her demand of products changes due to different situations and environment which leads to totally new consumer behaviors these new consumer behaviors including buy things she really needs as well as buy appropriated clothes helps to be more successful and more confident
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