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weekly notes

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1 review
by: Yadira Villarreal

weekly notes ftv 270

Yadira Villarreal
GPA 3.0
Media Industry

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About this Document

Media Industry
Class Notes
25 ?




Star Star Star Star Star
1 review
Star Star Star Star Star
"Yes YES!! Thank you for these. I'm such a bad notetaker :/ will definitely be looking forward to these"
Reina O'Hara

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This 2 page Class Notes was uploaded by Yadira Villarreal on Sunday March 8, 2015. The Class Notes belongs to ftv 270 at University of Arizona taught by in Spring2015. Since its upload, it has received 58 views.


Reviews for weekly notes

Star Star Star Star Star

Yes YES!! Thank you for these. I'm such a bad notetaker :/ will definitely be looking forward to these

-Reina O'Hara


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Date Created: 03/08/15
Mobile requires short form content not drama YouTube 0 produces serialized shows WILL LIVE TELEVISION GET SH ORTER to accommodate mobile users Does it pay to have a local commercial if people watching your show station are not even local Convenience Mobility THEATRICALITY Watching TV at home is becoming a Theatrical experience affecting what is being made 0 SPORTS Great in HD 0 HOUSEWIVES Not theatrical Implications of Theatrical Technologies A lot of TV shows look filmic Can have a more artistic show knowing people will watch in HD Offers programs prestige American Horror Story benefits from High End Technology True Detective Game of Thrones Dexter Mad Men look great CHANGES DETAIL MAKEUP in HD BRANDING Why is it important How does the TV industry use branding to make 55 gtkVideo watched The Roast of HBO collegehumor Brand more than just a well known name The thoughts feelings associations amp eXpectations a customer eXperiences when eXposed to a company s name trademark any design that represents campaign or product VALUE Not every company has a brand ELMO meaningless Brand meaningvalue is not the same to everyone Different brands have different meanings in different contents When Networks change their logo they are attempting to attract more Viewers Brand Image Associations in the consumer s mind of what the brand stands for amp means Benefits Mad Men learn about the 60 s learn how the US works Functional get to relaX Experiential ie House of Cards I feel like I m a better person than other people in the world glad not to be involved in politics Attitude EVALUATIVE What do we think of this brand Attitude POSITIVE BuyView show Titanic


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