New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Week 8: Media Uses and Gratifications & Time Spent with Meda

by: Kylie Kreischer

Week 8: Media Uses and Gratifications & Time Spent with Meda JMC:1100:0AAA

Marketplace > University of Iowa > Journalism and Mass Communications > JMC:1100:0AAA > Week 8 Media Uses and Gratifications Time Spent with Meda
Kylie Kreischer
GPA 3.96
Media Uses and Effects
Patrick Wright

Almost Ready


These notes were just uploaded, and will be ready to view shortly.

Purchase these notes here, or revisit this page.

Either way, we'll remind you when they're ready :)

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Lecture 14: Media Uses and Gratifications Chapter 4: Time Spent with Mass Media
Media Uses and Effects
Patrick Wright
Class Notes
25 ?




Popular in Media Uses and Effects

Popular in Journalism and Mass Communications

This 4 page Class Notes was uploaded by Kylie Kreischer on Thursday March 12, 2015. The Class Notes belongs to JMC:1100:0AAA at University of Iowa taught by Patrick Wright in Spring2015. Since its upload, it has received 62 views. For similar materials see Media Uses and Effects in Journalism and Mass Communications at University of Iowa.

Similar to JMC:1100:0AAA at UI

Popular in Journalism and Mass Communications


Reviews for Week 8: Media Uses and Gratifications & Time Spent with Meda


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 03/12/15
Chapter 4 Time Spent with Mass Media Reasons and Consequences Mass communication the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large heterogeneous and scattered audiences Uses and Gratifications Perspective Limited effects perspective began to be very popular Uses and gratifications perspective 0 Designed to lend insight into the ways that people use media to meet their needs 0 Focused heavily on individual motivations for media use Why Do People Watch TV Learning Habit 0 TV addition Companionship o Parasocial relationships feelings and attachments that people have toward media characters Arousal 0 Optimal level of arousal each human being wired with this For some baseline set point of arousal is higher than their optimum 0 Personality trait known as sensation seeking Relaxation Escape Passing time Social interaction Problems with Self Reports Self reporting is a common criticism of uses and gratification perspective Social desirability response Time Spent with Media Kaiser Family Foundation report 0 Children and adolescents watch 45 hours of TV a day on average 0 75 hours each day with media of some sort 0 Use more than one medium for 30 of the total media use time o 25 minutes per day reading books 9 for magazines 3 for newspapers Disblacement hypothesis people have limited amount of time in their day that can be allotted to different things other than media when they consume so much media displacing other types of activities with media Threshold effect 10 hours of week of TV starts to cause addiction and change behaviors negative impacts Lecture 14 Media Uses and Gratification Review ELM 6 principles of persuasion Third person effect Theory of planned behavior I Have Seen the Enemy Media as Evil 0 Subjects us to messages that could be manipulated 0 Controls what we see and discuss Media are only as powerful as we allow them to be Whoever controls the media controls the mind We Use Media to Gratify Desires We have individual reasons for enjoying certain media content We choose specific media to fulfill those reasons Uses and Gratifications Theory People use particular media to gratify certain needs Shifts from viewing people as victims of media use to actors of media use Criticisms of Uses and Gratifications Assumes that media consumption is rational and individualistic Relies on selfreported descriptions of reason for media use 0 We are inclined to give socially desirable responses Why We Use Media Learning 0 Daily news 0 Commonwealth of ideas Habit o A part of our daily routine 0 Reward for getting through the week etc Companionship 0 Social connections 0 Parasocial relationships Connection to fictional characters can lead to emotional connec ons Arousal o Sensation seeking Looking for thrilling emotiontriggering content Social desirability desire to look good to others How many people watched the scary movie Relaxation Escape 0 Offers a more exciting reality Social interaction enhancer o Gives us a common content with friends and coworkers Passing Time 0 Threshold effect up to 10 hoursweek you re good After 10 hours problems start to arise Addition men more likely Personal Dangers Spending too much time with media 0 Disolacement hypothesis the time we spend with media is displacing time we could spend on more important activities All About Appearances Social dangers o Learned behaviors Characters more likely to be sarcastic and aggressive Situations more dramatic Both higher ratings Media Real Health Risks Every Two hours ofTV watching makes us 0 compared to doing something more active 0 23 more likely obese o 15 more likely heart disease 0 135 more likely to die of anything Why Media ads promote unhealthy food 0 How many ads for sweet potatoes have you seen Media watching promotes snacking 0 Viewers ate 2x more snack foods habit less likely to pay attention and eat when full Conclusion Choose your media carefully 0 Know your purpose for using media 0 Understand the benefits 0 Weigh the potential harm


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Allison Fischer University of Alabama

"I signed up to be an Elite Notetaker with 2 of my sorority sisters this semester. We just posted our notes weekly and were each making over $600 per month. I LOVE StudySoup!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.