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Marketing and Beyond

by: Abby Butterfield

Marketing and Beyond MKTG 3104

Abby Butterfield
Virginia Tech
GPA 3.55

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About this Document

These notes are from the last lecture where Professor Wertalik talks about the future of marketing. (Wed) April 27, 2016
Marketing Management
Donna Wertalik
Class Notes
25 ?




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This 2 page Class Notes was uploaded by Abby Butterfield on Monday May 2, 2016. The Class Notes belongs to MKTG 3104 at Virginia Polytechnic Institute and State University taught by Donna Wertalik in Spring 2016. Since its upload, it has received 27 views. For similar materials see Marketing Management in Marketing at Virginia Polytechnic Institute and State University.

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Date Created: 05/02/16
Marketing and Beyond 4.27.16 “Future revolves around the EGOsystem" • Social media - open computers and shut doors (video) • Me Generation Social media is integral to marketing - merged systems - digital ecosystem 1. Realtime content 2. Sophisticated and portable 3. Key hub for shaping customer experiences 4. Zero Moment with Ultimate Moment (of Truth) SEM (Search Engine Marketing) outside of Google (Word of mouth online) 1. Amazon 2. Youtube 3. Pinterest New SM: Messaging Apps • Line • WeChat • Kik • Viper **Great online graphic: “The Internet of Things: An Explosion of Connected Possibility** 2020 - 50+ billion internet-connected devices 2016 - 23 billion today Millennial (pre 1995) Gen Z (after 9/11/01) • 8 second attention span • very connected with technology and community New SM: 1. “Hollywood” on Youtube and Vine 2. Cyber Security 3. Crowd funding with Kickstarter and Tilt 4. Mobile payments (15% of Starbucks customers pay with phones) 1. 60% use Smartphones to pay because of Loyalty programs 5. Sharing economy (Renting, borrowing) 1. Uber, Chariot 2. Airbnb 6. Drones 7. Politics/Campaign 8. Shopping


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