Reading: Hock 38- The Power of Conformity
Reading: Hock 38- The Power of Conformity APSY.UE.0002
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This 2 page Class Notes was uploaded by Brianda Hickey on Tuesday May 3, 2016. The Class Notes belongs to APSY.UE.0002 at NYU School of Medicine taught by Adina Schick, in Spring 2016. Since its upload, it has received 28 views. For similar materials see INTRODUCTION TO PSYCHOLOGY AND ITS PRINCIPLES in Psychlogy at NYU School of Medicine.
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Date Created: 05/03/16
Reading: Hock 38- The Power of Conformity Researcher: Edner Asch Theoretical Proposition Ascher wanted to find out just how powerful the need o confirm is in influencing o ur behavior Focused on perceptual conformity- the extent to which humans tend to conform wi th one another’s perceptions of the world (see, hear, taste, smell, touch) Studied conformity behavior on a simple visual comparison task so that he could examine this phenomenon in a controlled laboratory environment Method Visual materials: Pairs of cards with three different lengths of vertical lined one one card and a single standard line the same length as one of the three comparison lines on the other On participant volunteered for a “visual perception study” They arrive, finding seven other participants already seated in a row - the particip ant sits in one empty chair at the end of the row Experimenter reveals a pair of cards and asks each person to determine which of the three comparison lines is the same length as the standard line Starting at end of the row, each participant gives the correct answer (including unk nowing volunteer) The card is then changed, going down the row - each participant chooses the same wrong line….When it gets to the volunteer the experimenters study if he/she confirms with the group choosing the wrong line or chooses the correct line. Results Each participant took part in the experimental situation several times Approx. 75% went along with the group’s incorrect consensus at least once Just to be sure that the line lengths could be judged accurately, individuals in a control group of participants were asked simply to write down their answers to the line comparison questions Participants in this group were correct 98% of the time Discussion and Related Research Arch’s results were important to the field of psychology in two crucial ways: The real power of social pressure to confirm was demonstrated clearly and scientifically for the first time This early research sparked a huge wave of additional studies that continue right up to the present
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