New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

MKT 390 Quiz 1 Studyguide

by: Lindsey Tillett

MKT 390 Quiz 1 Studyguide MKT 390

Marketplace > Arizona State University > Marketing > MKT 390 > MKT 390 Quiz 1 Studyguide
Lindsey Tillett
GPA 4.0
View Full Document for 0 Karma

View Full Document


Unlock These Notes for FREE

Enter your email below and we will instantly email you these Notes for Essentials of Marketing

(Limited time offer)

Unlock Notes

Already have a StudySoup account? Login here

Unlock FREE Class Notes

Enter your email below to receive Essentials of Marketing notes

Everyone needs better class notes. Enter your email and we will send you notes for this class for free.

Unlock FREE notes

About this Document

Arizona State, Scott Cowley, Essentials of Marketing, quiz 1
Essentials of Marketing
Scott Cowley
Class Notes




Popular in Essentials of Marketing

Popular in Marketing

This 2 page Class Notes was uploaded by Lindsey Tillett on Thursday May 19, 2016. The Class Notes belongs to MKT 390 at Arizona State University taught by Scott Cowley in Summer 2016. Since its upload, it has received 31 views. For similar materials see Essentials of Marketing in Marketing at Arizona State University.

Similar to MKT 390 at ASU

Popular in Marketing


Reviews for MKT 390 Quiz 1 Studyguide


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 05/19/16
Study Guide MKT 390 Quiz 1 4 Ps Product Price Promotion Place (distribution) Marketing concept: value, customer loyalty, customer relationships Commitment to delivering superior customer satisfaction Coordinated effort, goal orientation, customer orientation, value driven Market orientation-satisfying customer needs and wants Sales orientation- aggressive techniques for overcoming customer resistance Production orientation- efficiency of internal operations Societal orientation- satisfying customer needs and wants while enhancing individual and societal well-being Marketing concept practices 1- Gathering market intelligence 2- Disseminating knowledge 3- Coordinated response Market orientation Obtain info about customers, competitors and markets Deliver superior customer value Implement actions to provide value Competitive advantage- customer value, long term relationships, maintain customer satisfaction Keys to successful marketing: STP Segmenting, targeting, positioning


Buy Material

Are you sure you want to buy this material for

0 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.