MKT 390 Quiz 1 Studyguide
MKT 390 Quiz 1 Studyguide MKT 390
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This 2 page Class Notes was uploaded by Lindsey Tillett on Thursday May 19, 2016. The Class Notes belongs to MKT 390 at Arizona State University taught by Scott Cowley in Summer 2016. Since its upload, it has received 31 views. For similar materials see Essentials of Marketing in Marketing at Arizona State University.
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Date Created: 05/19/16
Study Guide MKT 390 Quiz 1 4 Ps Product Price Promotion Place (distribution) Marketing concept: value, customer loyalty, customer relationships Commitment to delivering superior customer satisfaction Coordinated effort, goal orientation, customer orientation, value driven Market orientation-satisfying customer needs and wants Sales orientation- aggressive techniques for overcoming customer resistance Production orientation- efficiency of internal operations Societal orientation- satisfying customer needs and wants while enhancing individual and societal well-being Marketing concept practices 1- Gathering market intelligence 2- Disseminating knowledge 3- Coordinated response Market orientation Obtain info about customers, competitors and markets Deliver superior customer value Implement actions to provide value Competitive advantage- customer value, long term relationships, maintain customer satisfaction Keys to successful marketing: STP Segmenting, targeting, positioning
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