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Visual Communication Week 6

by: Grace McBride

Visual Communication Week 6 COMM1300

Marketplace > Cornell University > Communication Studies > COMM1300 > Visual Communication Week 6
Grace McBride

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About this Document

Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, ...
Visual Communication
Norman Porticella
Class Notes
25 ?




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This 3 page Class Notes was uploaded by Grace McBride on Wednesday June 8, 2016. The Class Notes belongs to COMM1300 at Cornell University taught by Norman Porticella in Summer 2016. Since its upload, it has received 8 views. For similar materials see Visual Communication in Communication Studies at Cornell University.

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Date Created: 06/08/16
Monday, March 7, 2016 COMM1300 Visual Communication - Visuals and Culture The iconic nature of images makes them closer than words to reality • - So are they an effective means of communicating across cultural countries? - Chinese translation of “It’s finger-lickin’ good!” is “Eat your fingers off” • Potential Problems for cross-cultural visual communication: - Viewers might not correctly perceive the contents of the image - Viewers might correctly perceive the contents of the image, but misinterpret the intended cultural implications • visual metaphor, visual parodies • if you search a word followed by different countries names, the results can be very different - Viewers might be aware of the cultural implications but be unresponsive to the values they represent • Essay 3 Posted - read prompt online, do reading assignments for section, will be discussing essay in section 1 Wednesday, March 9, 2016 COMM1300 Visual Communication - Photography: Painting with Light • Controlling Light - getting the “right” amount of light, getting normal (or desired) exposure • sometimes normal isn’t right - Aperture: determines the amount of light that is allowed to be entered into camera lens - Shutter Speed: the length of time that the shutter is open exposing the film/ digital to light action shots, long exposure of star travels, etc • - Light is very important because the amount of time that light comes in determines the picture, so you need to determine how big the opening is, and how long it is open for objects with the same exposure can also look very different depending if the • object is moving (aka shutter speed in regard to running water photograph) • usually when taking photographs, the shutter speed and aperture should work inversely • Controlling motion • Controlling of Depth of Field - how much of the photograph, from near to far, is in focus - Distance to subject of focus - Aperture - Lens (wide, normal, telephoto) • The focal length of the lens influences perspective (object size) & depth of field • Normal lens preserves relationships as seen by the naked eye • Telephoto lens compresses distance between subjects and has shallow depth • Wide lens • Controlling Light 1 Wednesday, March 9, 2016 - Direction - Quality • Hard • Soft/diffuse 2


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