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Visual Communication Week 8

by: Grace McBride

Visual Communication Week 8 COMM1300

Marketplace > Cornell University > Communication Studies > COMM1300 > Visual Communication Week 8
Grace McBride

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About this Document

Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, ...
Visual Communication
Norman Porticella
Class Notes
25 ?




Popular in Visual Communication

Popular in Communication Studies

This 2 page Class Notes was uploaded by Grace McBride on Wednesday June 8, 2016. The Class Notes belongs to COMM1300 at Cornell University taught by Norman Porticella in Summer 2016. Since its upload, it has received 8 views. For similar materials see Visual Communication in Communication Studies at Cornell University.


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Date Created: 06/08/16
Monday, March 21, 2016 COMM1300 Visual Communication - Review • Mislabeling Staging (food/volvo ads) • • Selection (nutrisystem ad) • Editing (Trump ad) • Documentary Filmmakers - Selection • Subject • Time of year • Camera location • What to include in the shot - Editing • Order of shots Reaction shots • • What to include or not include - Staging? - Mislabeling? Narration • • Editing - When is alteration acceptable? • Some types of alterations may change photographs from indexical to iconic - Indexical: evidence that it existed - Iconic: resembles the real world • Does it depend on: - Context? • eg. news vs advertising vs museum - Function of the image? • Being used as evidence or not Whether its function as evidence is implicit or explicit • - Subject matter • News: disease/death/poverty vs entertainment news • Ads: effectiveness of beauty product vs safety of car - IntendedAudience • By some assumed level of awareness/sophistication? 1 Monday, March 21, 2016 • By age? - Producers Intention/Rationale? • To reproduce reality as they saw it • To present a subjective truth • To enhance aesthetics, attention, emotion - adding drama where there was none - PhotoAlteration - editing women in media to make them look more attractive - putting on paint to look like a statue in a photograph - news context - photo montages - etc. - what is acceptable? 2


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