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Visual Communication Week 13

by: Grace McBride

Visual Communication Week 13 COMM1300

Marketplace > Cornell University > Communication Studies > COMM1300 > Visual Communication Week 13
Grace McBride

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About this Document

Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, ...
Visual Communication
Norman Porticella
Class Notes
25 ?




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This 1 page Class Notes was uploaded by Grace McBride on Wednesday June 8, 2016. The Class Notes belongs to COMM1300 at Cornell University taught by Norman Porticella in Summer 2016. Since its upload, it has received 5 views. For similar materials see Visual Communication in Communication Studies at Cornell University.

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Date Created: 06/08/16
Wednesday, May 11, 2016 COMM1300 Visual Communication - Question Types for Final • explain/define concepts and explain how they apply to an image • given an image, which of the following concepts apply? • how/why particular characteristics of different visuals affect viewers (attention, emotion, meaning/understanding) • code: immediate visual context—viewer context (media/real life/culture) • the relationship between ethics and context (e.g. news, ads, art…) • True/False multiple choice, matching, short answers, short essays - Visual Metaphors • the representation of an abstract concept through a concrete visual image that bears some analogy to that concept • one thing as another vs. two things like each other - example: juxtaposition - **You need to know concepts and big ideas; do not concern yourself with dates, names, or small studies - Symbols: • Arbitrary Conventions - words, traffic signs, logos & other symbols - Iconic Signs • images which resemble some aspect of reality - an image, photograph, or other visual that represents an object either concretely or by analogy 1


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