CSR Article 2
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This 4 page Class Notes was uploaded by Varsha Mandiga on Tuesday June 14, 2016. The Class Notes belongs to BUSA 2106 at Georgia State University taught by Grelecki in Spring 2016. Since its upload, it has received 10 views.
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Date Created: 06/14/16
Mandiga 1 Varsha Mandiga Professor Grelecki BUSA 2106 April 15, 2016 CORPORATE SOCIAL RESPONSIBILITY ARTICLE 2 REVIEW My corporate social responsibility article; “Why Mickey Mouse Is Shaping Up on Childhood Obesity,” is from the ‘dailyfiance.com’. Since January 2015, The Walt Disney Co. (DIS) has started to change the way they exhibit food on their T.V. channels and radio. Also, they plan to take on a healthier and more humanitarian bent. The Walt Disney Company began applying a strict nutritional standard to all of their food products advertised on their franchises, for example, any Disneyowned website that's child or familyoriented, Radio Disney, Disney Junior, Disney Channel, and Disney XD. Adding to that, The Walk Disney Company took steps to make the food at their theme parks across the world more nutritious and appealing to their customers; family and children. The sudden change in Walt Disney’s food menu is due to many reasons like altruism, the organically grown espresso, to increase the enormously profitable House of Mouse, and cause of better nutrition for kids. It was later confirmed by the CEO of The Walt Disney Company; Robert A. Iger. He stated that "Companies in a position to help with solutions to childhood obesity should do just that. This is not altruistic. This is about smart business.” In late 2006, The Walt Disney Company established their internal nutrition standard and rules. They were the first major media company to take such an initiation. Those set of norms and guidelines meet the United State’s federal standards, to increase the awareness for a limit of calories, salt, sugar, and fat consumed, and at the same time promote the consumption of Mandiga 2 fruits and vegetables. Walt Disney's increasing consciousness health spell bounded all the other famous media companies in America and made them start involving in different corporate social responsibilities like Walt Disney. After Walt Disney’s new motto for a healthier meal, many other companies get accused and criticized for not paying attention to the greens and grains. Even many nonmedia companies had been criticized for their unhealthy menu and obesity for children. An example of one of the businesses that got criticized is McDonald's. In Fall 2015, McDonald's had to face a ban that took place in San Francisco, California, involving the free toys that come with the children's meals. They were accused of not meeting the particular nutritional requirements that one should have. McDonald’s took action of this by charging a dime extra for each toy wanted, instead of trying to make the meals more nutritious. This had been an advantage for McDonald’s as they gain more profit because of this. The Humane Society of the United States stated that the burgers are highly unhealthy and cause many health problems. Also, it was reported to be a prime reason for obesity in young children this day. As McDonald’s recently started to raise their bar on Corporate Behavior, many other companies like Whole Foods Market and Starbucks had already made their way into corporate social responsibility world way before the others had. Whole Foods Market is highly committed to corporate social responsibility. Every food product they sell in their store must be organically produced; this even includes the nonfood items. Every product they sell must meet their strict guidelines on maintaining their general wholesomeness and also, their ecofriendliness. Starbucks' commitment to the community, their employees, and the environment is the core of their business model. Even when the company was going through loss and troubles many years ago, the CEO of Starbucks, Howard Schultz, has refused to cut out on the employee benefits to Mandiga 3 save money and pay back his debts for the company. He looked for many other ways, where he doesn’t hurt his community, the environment, or his employees. Starbucks’ ended up creating a fairpay system for their coffee growers, and the idea had gone above the roof. Out of all these examples, Disney was the main reason for the change in these businesses. It is statically proved that after Walt Disney’s new guideline, many other companies and business started to involve with corporate social responsibility. Mandiga 4 SOURCE: http://www.dailyfinance.com/2012/06/12/whymickeymouseisshapingupon childhoodobesity/
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