J101 Quiz(s) 101
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This 2 page Class Notes was uploaded by Rachel Rusnak on Tuesday July 12, 2016. The Class Notes belongs to 101 at Ball State University taught by Metzger in Fall 2015. Since its upload, it has received 10 views. For similar materials see Journalism in Journalism and Media Studies at Ball State University.
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Date Created: 07/12/16
Journalism 101 J. Metzger Public Relations. 1. What are two of the three elements of public relations? a. Persuading people. b. Intergrading people with other people. 2. Success in PR means: a. Mutually beneficial relationships with audiences. b. High ethical standards. c. Appropriate skill sets. 3. He is considered the founder of Public Relations. a. Edward L. Bernays. 4. What us the definition of Public Relations? a. Intentional influence of attitudes and opinions; aggregative view of the general population; organized activities intended to favorable influence public opinion. 5. Phineas T. Barnum created publicity stunts to get coverage of his circus. 6. The government has run successful PR campaigns to drum up patriotism. 7. Rosie the Riveter was not created to enhance the image of women in the workplace. 8. PRSA stands for Public Relations Society of America. Gaming. 1. Board games were a precursor to video games. 2. First-generation video games were played in shopping malls and bard in the ‘70s and ‘80s. 3. There were so many imitation games, that the video game market crashed in the late ‘70s. 4. Gaming became a primary reason to buy a home computer. 5. “Legend of Zelda” is known as one of the best games of all time. 6. “Halo” is not the most successful mobile app game ever. 7. Esports is the forming of gaming and real sports. 8. A British company was not created “Angry Birds”. 9. “Pong” emulated table tennis. 10.Nintendo will not be known for coin-operated games. 11.Who was the founder of “Atari”? a. Nolan Bushnell. 12.The following are considered “hand-held” devices: a. Nintendo Gameboy. b. Nintendo DS. c. Gameboy Advance. 13.F2P stands for Free to Play. Chapter 3. 1. Literacy is not the inability to read and understand a variety of information. 2. The Bible, prayer books and hymnals were among the earliest publications. 3. Newsweek is not a news magazine and has struggled to survive. Journalism 101 J. Metzger 4. Because audio books are not read, they don’t not count as real books. 5. Circulation (average number of copies) x Readers per Copy = Audience. 6. The addition of multimedia to accompany print media online is a relatively new trend. 7. Describe the term “genre” as it pertains to books and magazines. a. Genre consists of different text such as religious, political, educational or entertainment. 8. Describe “muckracking” as it pertains to journalism in the late 1800s and early 1900s. a. Dig up scandalous stories and print them in circulatory prints; of government officials and people who held high-end job positions. 9. The No.1 paid circulation magazine is AARP. 10.Comic Books are NOT a major category of book types. 11.Intellectual property describes a creative work of art, writing, film, or software that belongs to a legally protected owner. Fist Quiz: 9/3/15 1. Media consumes at least 9 hours a day of our time. 2. Name three legitimate sources of news and information: a. Television. b. Newspapers. c. Internet. 3. One of the most influential pieces of legislation was the Telecommunications Act of 1996. 4. You are likely to have more than one career in your lifetime. 5. Explain what copyright means. a. Copyright is when you spread information through multiple sources from one root source. Yu state where the information came from, who said it, and when it was published. 6. Explain the SMCR model of mass communication. a. Sound- the subject of what information will be taken from. b. Message- what is being said. c. Channel- where the information is coming from. d. Receiver- who is getting the message. 7. Explain the concept of “narrowcasting”. a. When a broadcast is focused on one main point down to the details to adequately get the point / concern across. 8. Explain the concept of mass communication. a. The ability to spread information about a subject to more than one person and place at the same time.