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by: Anu

9_Ideology.pdf FILM 2332


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Understanding Film
John Petty
Class Notes
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This 4 page Class Notes was uploaded by Anu on Thursday July 14, 2016. The Class Notes belongs to FILM 2332 at University of Texas at Dallas taught by John Petty in Summer 2016. Since its upload, it has received 5 views.


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Date Created: 07/14/16
Ideology COFFY Director: Jack Hill Cast: Pam Grier (Coffy) Booker Bradshaw (Howard) Robert DoQui (King George) Allan Arbus (Vitroni) Sid Haig (Omar) William Elliot (Carter) Morris Buchanan (Sugarman) NOTES  black representation in hollywood o PRE-SILENT ERA  minstrel shows populairized use of blackface (into 1950s) o actual black actors emerge  "Lincoln Theodore Monroe Andrew Perry"  aka "Stephin Fetchit"  laziest man in the world  stereotypical character  54 films (1925-1976), made transition from silent to sound  Oscar Micheaux- black filmmaker (1st)  all black casts to uplift race  directed 42 films (1919-1948) before economic considerations o SOUND ERA o  black roles limited (maids, servants)  exception: "race pictures" of 30s, 40s, 50s  specifically for black audience in segregated theaters  white producers - attempt to speak of concerns to audience  example: Stormy Weather (1943) o 1943  situation improved  segregated theaters out, black actors in larger roles in hollywood  had to be "safe" and non-threatening to white actors  example: Sidney Poitier (1927- )  guess who's coming to Dinner (1867)  BLAXPLOITATION o heels of civil rights movement (1970s) o for black community primarily with white audiences o white producers o exploiting and reinforcing stereotypes o Kung-fu genre also rising (Asian Actors) o Hollywood looking for new audience  Cotton comes to Harlem (1st)  set the standards o fades out in 1975 o genre conventions  black hero/heroine  socially/ politically active and aware  maintains racial identity  black cast  except white villain  experience "black justice"  sexuality as weapon  turns to violence and conflict (1st resort)  independent "badass" o movement of self-determination within black community  sense of group solidarity o influenced by Marxism o Black power movement: male dominence  COFFY o early films with female lead o feminism o active agent o brings about change LECTURE I. IDEOLOGY  system of ideas and beliefs shared by a group of people who believe them to be true and right o example: "american dream" everyone has the right opportunity to gain  disparity exists between reality, especially gender, race, ethnicity and nationality  people exist and function as social groups, not just as individuals  social group o empowering/ limiting  stereotypes reinforce ideologies to groups  most ideological beliefs are naturalized due to constant and unquestioned usage o making them appear self evident  beliefs about how world works (DESCRIPTIVE) or how it should work (PROSCRIPTIVE)  mired in contradictions  takes historically and culturally specific, socially constructed and politically interested ideas and beliefs and.. o renders them as if they were not specific o not constructed, and not politically interested  render as unbiased, universal and absolute  legitamize social divisions and hierarchies, particular along lines of social class IDEOLOGY =/= IDEAS systems of ideas provide comprehensive frameworks for making sense of existence, and experience within a society  not specific to individuals o misses the point if done  social frameworks II. DOMINANT IDEOLOGY  sustain status quo  minority interests are subordinated to majority positions  promotes economic/ class interests of those in positions of power over representation/ production o aka "culture industries"  FALSE CONSCIOUSNESS= mistaking someone else's interests as one's own  white patriarchal capitalism penetrates culture and films III. HEGEMONY  predominance of a single set of ideological interests amid many conflicting interests o results from struggle, conflict and ultimately negotiation in dealing with resistance and opposition to dominant  REPRESSIVE STATE APPARATUS o involve direct, physical coercion,a s well as institutionalization or prejudice and discrimination  IDEOLOGICAL STATE APPARATUS o works to maintain social control by winning "hearts and mids"  example: schools, chruches o mass media  by representing american culture that endorse dominant ideologies  social control works best when limited over oppressive methods are needed, and when individuals consent to and identify with dominant ideologies  1983 o 90% of all media was controlled by 50 individual companies o today, 90% of all media controlled by 6 individual companies 1. GE  comcast, NBC, universal 2. news corp  fox, wall street journal, NY post 3. Disney  ABC, ESPN, pixar, marvel, lucas film 4. Viacom  MTV, Nick jr., paramount 5. Time warner  CNN, HBO, time, warner bros 6. CBS  showtime,, 60 min IV. IDEOLOGICAL MEDIA ANALYSIS  exposes and critiques familiar patterns of representation that shape and naturalize how we look at the world  asks who texts function as part of ideological practice  looking at ideology as a whole in films V. ENCODING- DECODING  meaning created through codes  take place in cultural contexts that not only shape but determine form of what is encoded and what is decoded  producers encode (INITIATE), audiences decode (COMPLETE)  polysemy allows for contradiction and variable decoding o dominant, negotiated and oppositional reading strategies? (previous lecture) END OF NOTES


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