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by: Elizabeth Turner

Tester ENGR 1920

Elizabeth Turner

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Introduction to Engineering
Class Notes
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This 4 page Class Notes was uploaded by Elizabeth Turner on Saturday August 13, 2016. The Class Notes belongs to ENGR 1920 at University of Georgia taught by Kastner in Fall 2016. Since its upload, it has received 6 views. For similar materials see Introduction to Engineering in Engineering at University of Georgia.


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Date Created: 08/13/16
Turner 1 Elizabeth Turner Mrs. Swails English 1101 – 8:00 AM 11 September 2015 Subway Commercial Analysis It is almost impossible to find an athlete who doesn’t dream of winning a gold  medal in the Olympics. It is also very difficult to find someone who has never heard of Michael  Phelps. Phelps is an iconic figure in the world of sports and subway uses his powerful influence  to promote their brand. Subway’s 2012 commercial is very persuasive because it creates a  positive impression by appealing to the audience’s sense of admiration and their emotions. Michael Phelps was signed as a partner for Subway in 2008 just after setting the world  record by winning eight gold medals in Beijing. Phelps was at the top of his career and arguably  one of the most well­known athletes in the world. This fame, “has allowed Phelps to…become  one of Subway’s most prominent ‘Famous Fans’” (Jessop). Subway was able to use Phelps’ face  in over thirty commercials and on dozens of billboards to quickly draw the attention of hungry  customers. Subway also tapped into Phelps’ fan base through the use of his social media. Alicia  Jessop noted, “By sending out a simple, 140­character tweet proclaiming that he is enjoying a  Subway sandwich, Phelps helps the brand’s image and sales grow” (Jessop). With a face that can be identified almost anywhere, Phelps’ partnership with Subway couldn’t have come at a better  time.  The commercial opens up with short, quick clips of Phelps, to catch the attention of the  viewer, and the statement, “In order to preform your best, trainings got to be a lifelong passion,  Turner 2 fueled by a foot­long passion,” (Subway). This statement leads athletes to believe that if they eat  Subway sandwiches before every training session, they will be able to make it to the Olympics.  Children and teenagers all over the world look up to Michael Phelps for inspiration. The  commercial targets a younger generation by expressing that the only way to make it on the  podium at the Olympics is by eating Subway foot­longs. As a member of the target audience, my eyes were immediately drawn to the television when this commercial aired a few years ago. I  have been a swimmer my entire life and Michael Phelps has always been a role model. There is  no doubt that I, along with thousands of other young athletes, were persuaded to start eating  Subway sandwiches. Michael Phelps is an easily recognizable athlete and his popularity helped  Subway to target the admiration of viewers across the world.  By incorporating Mrs. Phelps into the commercial, parents also become a target audience. This appeals to viewer’s emotion because many mothers can relate to the struggle of choosing  the right food to fuel their young athletes. Subway is suggesting that in order to be the best mom, viewers must provide their children with the best sandwich. On the other hand, the use of  Michael’s mom Debbie rather than both parents hurt subway because dads are no longer able to  relate. Subway also used vivid language to tug at viewer’s emotions. The description, “…flavor  packed, fully jacked foot­long sub,” can make anyone’s mouth water (Subway). The music that  plays in the background is upbeat and cheerful and motivates the viewer to get up and go. In just  thirty seconds, Subway managed to use ethos, pathos, and logos to convince the audience that  Subway sandwiches should be part of their everyday lives. The commercial closes with an image of the Subway logo and the phrase, “Train Hard.  Eat Fresh.”  Both Subway and Michael Phelps are strong advocators for a fit and healthy  Turner 3 lifestyle. The Michael Phelps Foundation has earned respect for promoting the growth of  swimming and an active lifestyle in youths, while Subway has launched a campaign of “Fresh Fit meals” to promote healthy eating habits. Both partners have set the same goals which is why  Subway could not have picked a better face to promote their brand.  Turner 4 Works Cited Jessop, Alicia. "Subway's Partnership With Michael Phelps Brings The Brand Large­Scale  Exposure." Forbes. Forbes Magazine, 17 July 2012. Web. 11 Sept. 2015. Subway. "The Phelps' Training Secret." Commercial. 16 July 2012. YouTube. Web. 11 Sept.  2015.


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