Marketing 101: Week One Notes, complete.
Marketing 101: Week One Notes, complete. Marketing 101
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This 2 page Class Notes was uploaded by Lisa Notetaker on Saturday August 13, 2016. The Class Notes belongs to Marketing 101 at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months taught by Professor Kahn in Fall 2016. Since its upload, it has received 53 views. For similar materials see Introduction to Marketing in Business at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months.
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Date Created: 08/13/16
Marketing 101: Wk 1: Building Strong Brands, Part 1. Friday, July 22, 2016 11:42 AM Buyers Market: Marketing: Focus on customer and competition. Sellers Market: Production: Focus on company. Product focus market is best for sellers. The bigger the market share ,the higher the revenues. Also, bigger market share & volume, the lower the product cost and hint profitability. Higher revenues, lower cost, more profit. Connected Community: Experience: Focus significantly on customer experiential value. Product Orientation: Where focus is on the product. Economic Uncertainty: Trust: Customer Value, RESET, discipline, flexibility. Product Orientation: Persuade customer to want what the firm is selling. Generic Products. Marketing Orientation: Persuade firm to offer what the customer wants. Differentiated products/services. Experience Orientation: Manage customer's entire experience with the firm. Experimental value. Trust Orientation: Prioritize building a relationship of trust and discipline. Genuine value. Competitive Advantage: Product Orientation: Lowest Cost. Marketing Orientation: Quality and service customer knowledge. Experiential Orientation: Transformation: Customer as co-creator of value. Trust Orientation: Trust. Profitability Drivers: Product Orientation: Market Shares. Marketing Orientation: Customer Share & Customer loyalty. Experiential Orientation: Buzz (social networks) W-O-M0 (Word of mouth), referrals. Trust Orientation: Discipline (Lowest cost.)
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