Digital Marketing Week 1 Notes
Digital Marketing Week 1 Notes MKTG 4490
Popular in Special Topics
Popular in Marketing
This 2 page Class Notes was uploaded by Kayla Smith on Tuesday August 23, 2016. The Class Notes belongs to MKTG 4490 at Kennesaw State University taught by Burton, Tyra in Fall 2016. Since its upload, it has received 7 views. For similar materials see Special Topics in Marketing at Kennesaw State University.
Reviews for Digital Marketing Week 1 Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
Date Created: 08/23/16
Digital Marketing and IMC The 4Ps Product Price Place Promotion – is our focus but they all work together o Advertising = paid media o Sales promotion meant to make you buy o Direct Marketing trying to get a response o Internet/interactive o PR/Publicity – earned media o Personal Selling ▯ Marketing: promoting or selling a product – create revenue determine the needs and wants of consumers Value proposition – not overstating what we can do o Value = satisfaction o EX. Whole Foods – target market: green, health conscious, tree huggers expect them to have wholesome foods still have foods with GMOs in it – getting called out on it on social media Market segmentation o benefits o lifestyle o demographics ▯ ▯ IMC = one look, one voice resemble each other on all media platforms ex. OREO, coke, Target, McDonalds ▯ ▯ Internet/Interactive social media Blogs Podcasts Paid Social Paid search Display Ads Reviews Website – SEO Brand Identity Touch Points – any time you come in contact with a consumer o service and hospitality o review and fan sites can be touch points too ▯ ▯ IMC – digital communicates the one look one voice