New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Day 1 M415 Notes

by: Elizabeth Frabotta

Day 1 M415 Notes M415

Marketplace > Indiana University > Business > M415 > Day 1 M415 Notes
Elizabeth Frabotta
GPA 4.0

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Notes from the first day of Advertising & IMC
Advertising & IMC
Scott MacKenzie
Class Notes
25 ?




Popular in Advertising & IMC

Popular in Business

This 3 page Class Notes was uploaded by Elizabeth Frabotta on Tuesday August 23, 2016. The Class Notes belongs to M415 at Indiana University taught by Scott MacKenzie in Fall 2016. Since its upload, it has received 6 views. For similar materials see Advertising & IMC in Business at Indiana University.


Reviews for Day 1 M415 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 08/23/16
Day 1 - Advertising & IMC Tuesday, August 23, 20161:57 PM • Office HH2139; Hours: 12:30-1:15 pm • Textbook: Advertising & Promo / Stukent Digital Marketing Essentials • EXAMS ○ September 20 ○ October 20 ○ November 29 • Group presentations December 6th and December 8th • Slides, handouts,etc --> ○ Go to Calendar: attaches slides, syllabus, etc. • Punta del Este Resort Case ○ Goal: increase vacation travel during peak summer season $100 million budget ○ ○ Special promos by area hotels and resorts for the premier season ○ Key feature: free airfare for anyone w/ seven day confirmed reservation at one of participating hotels in area ○ Taking place in 2015 in Uruguay ○ Paper Outline § Executive Summary § Situation Analysis □ Target segment profile □ Analysis of competition (their strengths & weaknesses compared to us) □ Strengths and weaknesses of Punta del Este § Advertising and Promotional Objectives □ Formally state what you want consumer advertising campaign to do ® Specify task, target, time period, and degree of change ® Formally state what your trade advertising campaign to do ◊ Specify task target etc § Advertising Executions □ Copy platform for TV and Print Ads ® What are key selling points in each ad & why ® Supporting facts for effectiveness ® Secondary selling points □ Internet Ads § Advertising Executions □ Copy platform for TV and Print Ads ® What are key selling points in each ad & why ® Supporting facts for effectiveness ® Secondary selling points □ Internet Ads □ Magazine Ads □ Trade Promotions to Travel Agents § Media Strategy □ Objectives & Justification □ TV, Print, Internet vehicle selections and justification (using Simmons OneView data) □ Media Schedule □ What shows our target watches, magazines they read, etc. § Budget allocations for advertising & promotions ○ Timeline § Group Assignments 9/06/16 § Prelim Report #1 - Due 9/27/16 □ Segmentation Strategy □ Target Segment Profile □ Analysis of Competition □ Strengths & Weaknesses of Punta del Este □ Advertising & Promo strategy □ Advertising and Promotional Objectives § Prelim Report #2 10/27/16 □ Creative Briefs for TV and Print Ads □ TV Ads ® Storyboards and scripts (PowerPoint) ® Discussion of why you think TV ads designed will achieve objectives □ Print Ads ® Rough layouts and copy (PowerPoint) ® Discussion of why they'll achieve □ Internet Ads □ Trade Promotions, Consumer Promotions, Publicity, PR, Event Sponsorships, etc. § Final Report 12/6/16 § Final Presentation 12/6/16 or 12/8/16 Criticisms of Advertising • What are some criticisms of advertising that you've heard? ○ Play into stereotypes of gender ○ Lie ○ Images are fake Criticisms of Advertising • What are some criticisms of advertising that you've heard? ○ Play into stereotypes of gender ○ Lie ○ Images are fake ○ Exaggerate features of products ○ Propaganda • Is it necessary to do offensive things to effectively persuade? ○ Buzz factor; gaining attention ○ It may be sometimes sufficient, but it's not necessary • Ethical Dilemmas in Advertising ○ Hardee's ○ Peta ○ Floormat vacuum ○ New York Times


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.