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CMS 332K, Theories of Persuasion, Week 1

by: Cimmi Alvarez

CMS 332K, Theories of Persuasion, Week 1 CMS 332K

Marketplace > University of Texas at Austin > Communication Studies > CMS 332K > CMS 332K Theories of Persuasion Week 1
Cimmi Alvarez
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About this Document

What is persuasion? How does it relate to education? What is included in persuasion? What is persuasion not?
Theories of Persuasion
Matthew McGlone
Class Notes
cms, persuasion, McGlone, week 1




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This 4 page Class Notes was uploaded by Cimmi Alvarez on Thursday August 25, 2016. The Class Notes belongs to CMS 332K at University of Texas at Austin taught by Matthew McGlone in Fall 2016. Since its upload, it has received 184 views. For similar materials see Theories of Persuasion in Communication Studies at University of Texas at Austin.

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Date Created: 08/25/16
Leadership and Persuasion Persuasion is a major component of leadership Persuasion definition Leadership is the art of getting someone to do something you want done because he wants to do it – Dwight D. Eisenhower Persuasion is the art and science of getting others to do what you want done because they want to do it Persuasion is Art and Science Art Rhetoric Public speaking Media usage Graphic design Social Science Communication Psychology Management science economics Getting others to do-process (influence) Because they want to do it- mediator (motivation) Mediator Whatever prompts behavior (religion, belief, fear) What you want done- outcome (Behavior) Influence unethical coercion manipulation (these are unethical unless done purely as an act of paternalism) ethical persuasion Education Jumping off the roof antidote Coercion Pushing off the roof Threatening “Jump off or I’ll Throw you off” Deception Promise reward “The roof is on fire! Save yourself!” Persuasion Brooks will think you’re cool if you do it Brooks jumped off the roof Acceptance Sean: “well, Brooks jumped off the roof..” Persuasion -> Process-> Outcome Process: Impose influence on an audience’s beliefs and/ or attitudes Outcome: Change in behavior that conforms to persuader’s goals Persuasion Topics Strategies Low-balling Soft sell 2 Humor appeal Foot-in-the0door Door-in-the-face Seek and hid Fear appeal Bait and switch Pump and dump Professionals Management Public relations Advertising Advocacy Education Argumentation Rhetoric Education-> Process -> Outcome Process: impose influence on audience’s/student’s beliefs and attitudes Outcome: Change in behavior that conforms to persuader’s/teacher’s goals First “public” school: sacra congregation de propaganda Fide Set up for the citizens of Rome White male kids who were part of the wealthy class Set up by pope Gregory XV Mission: Educate the public about Catholic Doctrine Trying to combat the spread of Protestantism 3 Protestant Propaganda First Textbook: Martin Luther’s Catechism (1535) Protestant Reformation: Luther introduced illustrated primers that teach people to read as a way to combat the Catholic church. Teaching people how to read the Bible-translations that supported his point of view. Propaganda or Education Dick and Jane Readers Pictures associated with the words to teach children how to read Also learning Gender identities (Behavior and clothes) Men are dominate (dick talks a lot more than Jane) Girls wear dresses, boys wear shorts. About class 1930s the kids were not usually dressed as well as Dick and Jane Math Problem Also learning It’s okay to not have money, you can just borrow it from the bank Teaching children about Free Enterprise Kids also learning Only industrial jobs No unions are brought up Depicted as fool proof, everything’s is going to be good 4


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