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Media Industries W1L1

by: Rae Knopik

Media Industries W1L1 RTV 3001

Rae Knopik
GPA 3.56

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About this Document

Syllabus and first lesson.
Introduction to Media Industries
Dr. William A. Renkus
Class Notes
25 ?




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This 5 page Class Notes was uploaded by Rae Knopik on Friday August 26, 2016. The Class Notes belongs to RTV 3001 at University of Florida taught by Dr. William A. Renkus in Fall 2016. Since its upload, it has received 21 views. For similar materials see Introduction to Media Industries in Journalism and Mass Communications at University of Florida.

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Date Created: 08/26/16
Email: Dr. William Renkus  Earliest memory of a television show and its impact ­Electronic existence is part of our DNA and of our experience ­This class surveys electronic media industries and professions Media industries are now a vital part of our lives, their have a pervasive presence in every  aspect of modern day living. ­they help to define our very existence ­you may not care how you receive all of the information, but you do care about programming,  services, access, and prices To know these industries you must know ­history ­technology ­commercial structures: media does not exist within a vacuum.  US media is influenced by  capitalism and our culture ­regulation: laws ­programming: creation of content, it is based on product (cash, you are selling your product)  ­ratings: a specific, statistical construct of measuring who and how many people are consuming  a product aka actual viewers. If you want to make money you have to prove that your ratings  are high. Terms: ­Electronic: the human manipulation of electronic energy to encode information and to send it  from one place to another.  ­media: conduits or carries of human communication that can reach great numbers of people:  ie, print, radio, tv, satellite, the internet. ­telecommunication: dissemination of messages over a great distance ­broadcasting: the distribution of seeds (comes from an agriculture synonym).  It is when a noun goes from one source to many outlets ­convergence: when corporations or national entities consume and consolidate smaller  technologies.  This is a very common occurrence in US media.  AKA the telephone, which was  invented in the 19th century and combined point to point contact all across the country with  instantaneous communication and the element of voice.  But you need to realize the deep  historical roots of products, what brought the iphone to be?  In other words, it is the coming  together or computing, telecommunications, and media in a digital environment.  The big fish  swallow the little fish and grow bigger.  There are three different types: 1. Technological convergence.  The rapid interchangeable aspects of technological  products.  All types of media are converging into a digital media form. 2. Economic convergence. The merging of media corporations like comcast owning  NBC Universal. Fewer and fewer corporations own media in the United States. Disney  has ESPN, motion pictures, ABC, makes TV programs and has a voice on the internet.  3. Cultural convergence: shared values, beliefs and practices influenced by how we create, consume, and distribute media.  The analogy of human beings are like pickles in  vinegar.  We start to resemble each other and share beliefs and ideas.   Messages are  shaped by the medium.  Print medium makes linear structure.  Internet information  comes in a mosaic.  The way you get information changes the way you think about it.   ­sometimes people don’t see the huge aspects of new products.  THey don’t see how important  they will be and how entire industries can come about from ideas. As technology develops, who controls the technology? The centralized government or  entrepreneurs? Big business?  In the US? Free market system with limited government  regulation. How we interact with media gives them great influence over our lives and culture:  ­The internet has almost unlimited space and time. ­the shutdown of the internet sources of Egypt.  So that people who were trying to overthrow the government could not communicate.  In this way, media has real, tangible, political power over  human beings.   ­books have a limited number of pages.  Each form of media has built in limitations of space and time.   Centralized vs converged media organizations. 1. Functions of media: including production, distribution, marketing and advertising  which are controlled by a single individual. 2. Functions of media may be de­centralized. more diffused methods of production,  distribution, marketing and advertising.  More of a democratic form of structure.   Traditional content: a programming director would decide what viewers would see and when.   Little input from viewers.   On demand content: audiences can time shift and decide what they want to see like netflix.  Digitalized content: changes how we consume entertainment and information: instantaneous or  at any time of the day. Wiki Content: audiences contribute to production and edit at will. We have a 24/7 instantaneous media environment.  So we are always plugged in. and the  media is mobile.  We can take it everywhere.  It assumes equal access to a variety of advanced  technologies.  However, broadband connection makes this unequal from place to place.   The functions of MAss com (uses and gratifications, the study of usage) ­Surveillances: journalism and information.  NEWS.  However it has the potential of too much  bad news and a disheartened audience.  Mean World Syndrome: If you see so much violence in the news you start to see the world as a mean place full of people out to get you.   ­Correlation: What the media does to help frame what’s happening, putting them into context  and giving meaning to the events.  Journalism, advertising, etc can help shape (but not  hypnotize) public opinion. ­cultural transmission: from one generation to the next about cultural norms.  How people  understand what is socially acceptable or cool, the rules of society.  Sometimes these can cross internationally.  How do you know what to wear when you wake up in the morning?  “You all  look the same.”  Includes socialization/culturalization which helps move us forward and be more accepting of others.  Relaxing and companionship FOMO and your electronic friend.   ­connectivity    Limitations of communication for most of our history  ­space and time ­limited by the fastest runner you had. ­the telegraph changes all of this. INTRO TO MEDIA INDUSTRIES: TELEGRAPH, RADIO,  AND TELEPHONE Electromagnetic energy can be transmitted between two points.   ­James Maxwell theorizes that electromagnetic energy exists.  Heinrich Hertz demonstrates  that it exists.   ­Telegraph (1844 ­ Middle of the 19th Century) was invented by Samuel Morse (Morse Code  Translator): This destroyed the distinction between space and time.  DC to baltimore “What hath God wrought?”      ­everything is faster because of the telegraph, it revolutionizes the world.   ­first electronic media to become very successful.   ­TELEPHONE: send voice from one place to another, invented by Alexander Graham Bell in  1877.  Mid to late 19th century.   ­both forms supported themselves through commercial means, and they are point to point  communications (source to receiver).    19th Century wired communication.  Weakness of wired communications.   ­concern of construction, lots of wires.   ­maintenance is complex. **Guglielmo Marconi    ­started experimenting with radio transmitters and receivers.  Eventually he developed a  powerful wireless business.     ­electronic waves through the air across the house to ring a bell.  Eventually the pulse distance grows.     ­the idea was rejected in Italy, so he went to england to show the device, where it was  patented in 1896 (very end of 19th century) “wireless telegraph.” He became a multimillionaire.   He expands to America. Reginald Fessenden: 1906 (20th century), first person who is credited with transmitting voice  and music through the air (it was very faint).  Lee De Forest is credited with the “Audion” a glass enclosed tube that amplified weak radio  signals.  It harnessed electromagnetic waves.   ­Lots of lawsuits against him, also American Marconi. Development of Wireless, meanwhile, it’s used on boats.   ­Maritime Disasters: The Titanic  ­  radio operators on board.  In 1912 over 1,000 people  perish.  A telegraph operator was onboard, but there was no one on the telegraph key to call for  help.  This was within the law at the time.    ­Wireless Ship Act of 1910 (first radio law): had to have somebody on the telegraph key, but  did not specify that you had to be there for more than 8 hours. **­Congress is spurred to action = Radio act of 1912: Regulatory Authority to Secretary of  Commerce: Set frequencies and hours of operation (24/7), Had to issue License on Application  in order to use electronic media.     


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