Descriptive Research PSYC 2010 - 001
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This 2 page Class Notes was uploaded by Myrissa Webb on Friday August 26, 2016. The Class Notes belongs to PSYC 2010 - 001 at Auburn University taught by Jennifer Daniels in Fall 2016. Since its upload, it has received 5 views.
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Date Created: 08/26/16
Descriptive Research Case Study Survey Naturalistic Observation 1 Case Study A technique in which one person or small group is studied in depth to reveal underlying behavioral principles Pro: longitudinal; Get to know the people Con: Time and Financially consuming; not generalizable to the whole population 2 Survey A technique for ascertaining the self-reported attitudes, opinions or behaviors of people usually done by questioning a representative random sample of people Self-reported: People are not always honest Representative: Represents population as a whole Random Selection: Cannot use the first 100. Pro: Not time and financially consuming; Higher response rate; generalizable to the population Con: People are not always honest; wording affects Wording can change the result of a survey 1 "Should cigarette and pornography be allowed on TV?" -Most people would say of course not 2 "Should cigarette and pornography be banned from TV?" -Most people would say of course not, free will 1 Naturalistic Observation Observing and recording behavior in naturally occurring situations without trying to manipulate and control the situations Pro: They are in their natural environment Con: They know they are being watched Correlation When one trait or behavior accompanies another, we say the two correlate Class attendance and grades = Positive Correlation As class attendance goes up grades go up Alcohol consumption and GPA = Negative Correlation As alcohol consumption goes up, GPA goes down Scatterplots It is a graph comprised of points that are generated by values of a variable. The slope of the points depicts the direction, while the amount of scatter depicts the strength of the relationship Correlation does not mean Causation!!
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