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Guide to Graphic Design Chapter 3 Notes

by: Olivia Lichterman

Guide to Graphic Design Chapter 3 Notes ARTD 251 001

Olivia Lichterman
GPA 3.8

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Notes on chapter five of A Guide to Graphic Design. This chapter talks about strategies for increasing creativity and cultivating new ideas.
Beginning Graphic Design I
Sarah Lowe (P)
Class Notes
Art, Design
25 ?




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This 4 page Class Notes was uploaded by Olivia Lichterman on Friday August 26, 2016. The Class Notes belongs to ARTD 251 001 at University of Tennessee - Knoxville taught by Sarah Lowe (P) in Fall 2016. Since its upload, it has received 12 views. For similar materials see Beginning Graphic Design I in Art and Design Department at University of Tennessee - Knoxville.

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Date Created: 08/26/16
GUIDE TO  GRAPHIC DESIGN Chapter 5 Due 8/29/2016 NOTES o Thought starters – strategies for creating ideas and increasing creativity.  Making a Creative Work Environment o An environment that is comfortable will foster your creativity o By created an environment that is familiar to you, you can  help germinate new ideas. o Designers don't operate in a vacuum.  Actively Generating Ideas o Artists, scientists, engineers, and many others all engage in  processes that trigger, evaluate, and connect creative sparks  for the purpose of generating ideas and solving problems. o First is to decide what message to emphasize o Don’t be satisfied with your first idea o    Brainstorming  Brainstorming – technique for solving problems that  involves random contributions and rapid responses  from all participants.   It is a process that creates chaos then allows you to  make order from that chaos.   Brainstorming may help the designer come up with  solutions for when all elements of the project are not  coming together as they should o Thinking Beyond the Obvious   Sticking to only what we know puts limits on our  creativity and usually results in mundane, obvious  designs.   Your objective should be to explore new associations to see how they work o Creating Thumbnail Sketches  Thumbnail sketches will never become technologically  outdated  You can use thumbnails to indicate conceptual  directions for your design  They can lean toward the analytic or metaphoric  Thumbnails should be small  Smaller sizes work because they can be quickly drawn  and multiple can exist on a page.  It is the rapid recording of ideas  By carrying a small sketch book, you can easily record  ideas  Some designers use thumbnails as inspiration for  projects that require more deliberate interpretation  through metaphoric concepts o    Associating Words with Ideas  Random word technique – first, choose a word and find its definition. Then destill one of those definitions to  some keywords or ideas to apply them to the subject of  your project.  Keywords help you to get to an essential part of that  idea  Think of the process as a kind of structured stream of  consciousness in which you associate key ideas from a random word with the design topic at hand.  A poster design is especially dependent on a solid  concept to reach out and grab the viewer’s attention Generating Montaged Ideas o Montage – workhorse technique in graphic design, used to  encapsulate a thought quickly 2 o A collage is an additive process/montage is reductive. o With a montage you can choose images to express the  essence of an idea o It can be used to solve complex design problems or promote  or explain any event, service, or product o When we create thumbnail sketches, we  are searching to  visualize the same reductive, yet meaningful thinking.  o When designing, the designer must decide if the concept with  “read”. Benefitting from Playful Accidents o Keep an eye out for playful accidents in your sketches o an accident might lead to a great design direction o generate a playful accident by embracing the creative process —a process that can be messy and chaotic or clean and  organized o Playful accidents are imperfect which creates a nice contrast  to the technically flawless designs you can create with a  computer o Positive designs can happen if you build a design process  where accidents are welcome o Create your own visual language to the process as a start o Always as questions Refreshing Your Vision o Returning to your work after a break allows you to see it with  fresh eyes, with a new perspective, and designers need as  many perspectives as possible to fully explore the possibilities of design o Your refreshed vision sharpens and broadens your insight o Carry a notebook wherever you go so you can record every  idea that comes to you o Take creative distractions like visiting a museum, seeing a  movie, or browsing a library 3 o Learn to notice everything around you and remember how it  influences your creativity In Perspective o You can be proactive in developing powerful ideas or you can settle for less­than­inspiring solutions o Establishing a comfortable work environment allows you to  focus on creating and not on settings that distract or inhibit o Brainstorming can help you generate a wide variety of ideas,  and becoming competent at thumbnailing allows you to  generate a wide variety of ideas o Making random word connections, creating visual montages,  and even embracing accidents all broaden the possibility of  unexpected solutions o The goal is to get to the point where you have enough ideas  to begin the process of identifying, weighing, and categorizing which of those ideas are worthy of more refined form. 4


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