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Digital Marketing Week 2 Notes

by: Kayla Smith

Digital Marketing Week 2 Notes MKTG 4490

Marketplace > Kennesaw State University > Marketing > MKTG 4490 > Digital Marketing Week 2 Notes
Kayla Smith
GPA 3.6

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About this Document

Notes to help study for exam 1
Special Topics
Burton, Tyra
Class Notes
25 ?




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This 3 page Class Notes was uploaded by Kayla Smith on Friday August 26, 2016. The Class Notes belongs to MKTG 4490 at Kennesaw State University taught by Burton, Tyra in Fall 2016. Since its upload, it has received 5 views. For similar materials see Special Topics in Marketing at Kennesaw State University.


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Date Created: 08/26/16
Social Media Basics ▯ What is Social Media  Forms of electronic communication  create content  Interactive communication in an online forum/platform ▯ ▯ How Social Media Developed  BBS – Bulletin Board Systems o pay for internet by the minute o marginalized  Web 1.0 o first iteration of the internet o colleges and military were catalyst o company talking to you  Web 2.0 o users could create website/content o where we start to get social media o Interaction o brands no longer have control over image  Web 3.0 – Mobile (next game changer) o smart phones = tipping point ▯ ▯ changes in Consumer Behavior  75% of consumers rely on social media to inform their purchase decisions  90% trust peer recommendations  84% take action based on the opinions of others  Word of Mouth to World of Mouth Influencers  People are passionate about certain topics and have invested time into grow ad develop trust with a significant following on their social media networks  as a result they have the ability to influence others on these topics or areas of interest ▯ Civilian Influencers  regular people with a large share of voice on social media, who have the potential to drive brand awareness and advocacy Finding Influencers  reach  relevance  resonance  relationships Where is your target market?  Influencers audience should be your target market ▯ ▯ What to do Next  check out influencers’ content. The more you know the better  engage with them before you reach out. Be a part of their community  Contact them in the way they want to be contacted  when you contact them, be short and sweet o Tell them:  who you are  what you want  why they should care  give them a call to action ▯ ▯ Setting Goals and Objective  S – Specific  M - Measurable  A - Attainable  R – Relevant  T – Time-bound ▯ ▯ Taking Control  using timers  setting a schedule  using management tools  planning grids and calendars ▯


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