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Comm 3356, Week 2 Notes

by: Theresa Nguyen

Comm 3356, Week 2 Notes Comm 3356

Marketplace > University of Houston > Communication > Comm 3356 > Comm 3356 Week 2 Notes
Theresa Nguyen
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About this Document

Explain the importance of establishing credibility for business communication. Describe how competence, caring, and character affect your credibility as a communicator. Define and explain business ...
Business-Professional Comm
Suzanne Buck
Class Notes
business, and, professional, communication




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This 2 page Class Notes was uploaded by Theresa Nguyen on Monday August 29, 2016. The Class Notes belongs to Comm 3356 at University of Houston taught by Suzanne Buck in Fall 2016. Since its upload, it has received 38 views. For similar materials see Business-Professional Comm in Communication at University of Houston.


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Date Created: 08/29/16
Chapter 1: Establishing Credibility Why Does This Matter?  Credibility - Your reputation for being trustworthy - The degree to which others believe or trust in you The Role of Trust in the Post-Trust Era  Post-trust era - The public overwhelmingly views businesses as operating against the publics best interests, and the majority of employees view their leaders and colleagues skeptically The Three Components of Credibility  Credibility: - Competence - Caring - Character The Role of Competence in Establishing Credibility  Competence - Refers to the knowledge and skills needed to accomplish business tasks, approach business problems, and get a job done.  Most people will judge your competence based on your track record of success and achievement  People develop competence through study, observation, and practice and real-world business experiences.  How you communicate directly affects the perceptions others have of your competence The Role of Caring in Establishing Credibility  Caring - Implies understanding the interests of others cultivating a sense of community, and demonstrating accountability  People distrust individuals who are perceived as unconcerned about the interests of others or disinterested in causes above and beyond themselves The Role of Character in Establishing Credibility  Character - Refers to a reputation for staying true to commitments made to stakeholders and adhering to high moral and ethical values Business Ethics  Business ethics - The commonly accepted beliefs and principles in the business community for acceptable behavior  Transparency - Involves sharing all relevant information with stakeholders Corporate and Personal Values  Corporate values - The stated and lived values of a company  Personal values - Those values that individuals prioritize and adhere to Open and Honest Communication  1. By avoiding open and honest communication of business problems, employees doom a business to poor financial performance  2. Dishonesty is among the primary reasons for lower employee morale  3. Dishonesty can be reason for dismissal High-Trust Relationships, Ease of Communication, and Improved Work Outcomes  Engagement - A measure of how much employees are connected emotionally to their work, how willing they are to expend extra effort to help their organizations meet their goals, and how much energy they have to reach those goals.


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