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SMAD 101 Week One Notes

by: Charles Smith

SMAD 101 Week One Notes SMAD 101

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Charles Smith
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About this Document

These notes cover the information covered in class over the first week of instruction.
Intro to media arts and design
George Johnson
Class Notes
SMAD 101




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This 5 page Class Notes was uploaded by Charles Smith on Wednesday August 31, 2016. The Class Notes belongs to SMAD 101 at James Madison University taught by George Johnson in Fall 2016. Since its upload, it has received 9 views.


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Date Created: 08/31/16
DAY ONE:  Syllabus Highlights:  Chapter One Quiz on Friday is considered extra credit, not required but HIGHLY recommended. Specific Test dates will be announced one week prior to the test. Recommended ONE HOUR of study time PER ONE HOUR of class time. To check what the class outline will be, check what  the class outline will be, check the modules tab on canvas. Recommended to try navigating  through canvas before Friday. NEVER take a quiz on your cell phone or tablet. Use a laptop or  computer. Quiz opens up Thursday at 6 p.m. and is due by Friday at 6 p.m.  Objectives Overview:  Media basic economics­ How much money can I make? Media theories and effects­ What does it mean that ____ is popular? Media employment­ What jobs can I get in relation to the SMAD major? Media Evolution­ How has media changed over the years? NOTE: Quizzes are absolute! They do not change based on lecture material. They are due  when they are due. We have four exams. Bring #2 pencil and JACard. They are scantron test.  Each test is worth 100 points. TAKE ADVANTAGE OF EXTRA CREDIT QUIZZES! To  understand point system, go to your canvas, see your grade, go to syllabus and see where your overall grade lies on the scale. THE FINAL EXAM IS DURING FINALS WEEK. Only exceptions  are if you are representing the school. Give a phone call or email if illness is the reason you are  unable to attend. Requires a note from the Health Center.  RESPECT AND FOLLOW THE HONOR CODE!!! Attendance is expected. No more than three “personal” days. You should have a reason. More  than seven absences result in an automatic failure. Legitimate university activities count as  excused absences. MUST have note or written permission.  Class Behavior:  Electronic devices (phone, tablet, computer) need to be off/silent and away. Don't talk  excessively in class. No sleeping in class. No non­class related reading in class. No hats,  hoods, or hoodies in class. Come to class prepared, (bathroom needs, drinks, etc. Should be  taken care of). Exception to computer rule is for note taking ONLY if accessed through student  disability services. If you sleep in class or arrive after roll is taken up, you have burned up a  personal day. EVERY TIME you are caught with your cell phone out, you lose 20 points from  your OVERALL grade.  Add a class: After 9/6 you must have the instructor’s permission to add a class. After 9/15 you  can't add a class. Go onto the waitlist if you can.  Drop a class: Before 9/6 you can drop a class without permission. Nothing appears on the  transcript. After 9/15 you will receive a W for withdrawal. After 9/21, you will receive a WP or WF based on your teacher’s input.  Inclimate Weather:  Check Radio (550 AM or 1610 AM), check the JMU website, SIGN UP for TEXT alerts.  SMAD Admission Test is on Friday, September 9th, with one hour slots between 10:30 and  3:30. The SMAD admission packets will be due Friday, 1/27/17 in Harrison 0276 by 4 p.m.  NO  EXCEPTIONS!  There will most likely be a test on the Friday before Thanksgiving Break. November 24­29.  DAY TWO: Media Communication in an Information Age: Role of Media in Society­ The types of societies include Agricultural, Industrial, and Information.  Agricultural Societies are those that are primarily agrarian in nature. Just as we all once were.  Mostly farm and food based economy. Still the most common type in most lesser developed  countries. Key commodities were in the farm trade via both food and land. Main employment  was in the farm trade and the most basic technology was in agricultural tools. Mass  communication found rare, i.e. newspapers in the big cities and nowhere else.  Industrial Societies have their main priority as manufacturing things to make life easier. Still  many industrial societies are in existence today. The key commodities are in manufactured  goods and energy. Basic tech is in steam power based electronics and assembly lines. Main  employment opportunity in this society is as a factory worker. Mass communication starts to  take on variety in this kind of society. Found in both one­way print and low­level electronic.   In information based societies, information carries the most weight in the economy. It is the  current type of society that the United States lives in. The key commodities of said era are in  information and knowledge. The main employment is as an information worker, gathering,  spreading or creating new information for various purposes. The Basic technology of such a  society is in Computer and Networks. Here Mass communication moves on into more interactive types of media. This is the home to the capitalist global economy. Often Characterized  specifically as having an interconnectedness among individuals and institutions. Special status  of scientific knowledge. Many messages and channels available to the public. As well as a  widely diffused information technology.  Question: Is the U.S. an information society? Evidence:  (*NOTE­ these percentages are not exact and subject to change.) ● 70% of workers have information jobs.  ● 80% of equivalent working days are devoted to communication related work.  ● 75% of labor costs are for information work.  ● 80% of work hours are devoted to communication work.  Answer: YES! The United States work force trends can be summed up fairly simply from 1930­2010.  Agricultural jobs are decreasing. Industrial jobs are decreasing. Service jobs have shown a  small increase. Information jobs have received an almost exponential increase.  Three Types of Media: 1. Mass Media­ a. Point to multipoint message distribution.  b. Programming for the masses.  c. Uses mediated channels.  d. Message controlled by the sender i. NEWSPAPER, RADIO, TV, FILMS, etc.  2. Personalized Media­ a. Point to multipoint, interpersonal and intrapersonal.  b. Uses technology to personalize c. User has more control i. CD player, VCR, personal computer, camcorder, etc.  3. Telecommunication Media­ a. Interpersonal and point to multipoint message distribution.  b. Mediated by person i. Blogs, twitter, text messages, Facebook, phone calls. The implications of an Information Society.  ● Communication infrastructure as important as railroads, highways, electrical lines.  ● Dynamic environment with a great amount of change and little predictability.  ● Half­life of knowledge is getting shorter.  ● Information gathering and disseminating are a critical part of your life.  ● Globalization is a fact not a fad.  ● Must be proficient in the process and not just the tools.  ● You own your CAREER not your job.  ● Be careful of your technological determinism.  DAY THREE: Guest Speaker: Diane Seacourt.  Ms. Seacourt spoke to our class about the availability of certain courses at the Student Success Center. There is one on one coaching available on valuable skills for any college student. This  is all done through JMU’s Learning Structural Institution.  Time Management course are available to help create individualized plans/schedules, (both  weekly and monthly). Dividing time between class and you. Note taking courses on how to  better understand how your notes should be to suit your needs. Test Taking courses are there  to provide strategies for better handling of your test comprehension. Reading Comprehension  courses are there to help further understand your textbooks.  CLASS NOTES:  To find out what you need to study for the SMAD Admission Test, go to Go to the Admissions Process page. There are four PDF files to review and practice for the test.  Also, google “general computer knowledge”, make sure you know it. We’ll also be told to  analyze an advertisement. Multiple approaches excepted.  We receive our SMAD admissions packet in December. There will be an essay that needs to be completed before the due date on January 27th. Test Tickets for the SMAD Admission test will  be handed out IN CLASS on Wednesday. We have two tries to be accepted to the major. There  is no third. If you fail the first time, you must wait a full academic year since your last test to take another.  External transfers have their admission packets due next Friday. We find out if we are  admitted to the SMAD program during spring break.  Mediamorphosis­ The transformation of communication media, usually brought about by the  complex change in technology through time.  Coevolution and Coexistence­ as each new form emerges and develops, it influences the  development of other existing forms.  Metamorphosis­ new media emerges gradually from older media. I.e. Home Phone to cell  phone.  Propagation­ new media propagate dominant traits from earlier forms. Rearview mirror thinking.  i.e. AM radio to FM radio to Television to HDTV.  Survival­ all forms of media are compelled to evolve and adapt.  Opportunity and Need­ a new media adopted on the technological merits alone.  Delayed adoption­ take longer than expected to become commercial successes.  IMPORTANT THEORIES­ ● Convergence of Media (term coined by Nicholas Negroponte)  ○ The integration of media, into a common technological base.  ● Diffusion of innovation ○ The process of whereby innovations spread on a social system.  Three main industries are guilty of showing signs in convergence: Information and  Entertainment Industry, Telecommunication Industry, and Computer Industry.  Digital convergence­ All media going digital, networks integrating, Institutions are converging,  and access to information is increasing.  FACTORS LEADING TO DIGITAL CONVERGENCE: Interactive­ Allow one on one interaction between individuals and content or between two  individuals.  Demassified­ exchange information with individuals, and information is personalized.  Asynchronous­ capacity to interact with an individual at a time that is convenient for that person. Convenience­ Information can be converted, manipulated, and reached more easily. A one­step service.  Device Technological convergence is a device that combines two different devices with similar  processes. I.e. a fax and printer in one device.  Corporate/Economic Convergence­ Companies buying out each other to widen, diversify, or  expand their market share.  Operational/Cultural Convergence­ Attitude/value changes, understanding and incorporating  others ideals with your own. 


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