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Strategies and Tactics of Persuasion, Week 1 Class 2

by: Michelle Goldsborough

Strategies and Tactics of Persuasion, Week 1 Class 2 STRC 2112

Marketplace > Temple University > Strategic Communication > STRC 2112 > Strategies and Tactics of Persuasion Week 1 Class 2
Michelle Goldsborough
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About this Document

These notes cover the first lecture of class
Strategies and Tactics of Persuasion
Abbe Depretis
Class Notes
persuasion, Greek, philosophy




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This 1 page Class Notes was uploaded by Michelle Goldsborough on Wednesday August 31, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 220 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.

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Date Created: 08/31/16
Persuasion Wednesday August 31, 2016  Alien vs Dreamer- good words vs. bad words o The way that we talk about things, or describe and labor people matters o The way we think about and talk to each other constructs meaning  The Historical nature of Rhetoric o From ancient Greece o Socrates-one of the first guys to talk about rhetoric—Plato-- Aristotle o Socrates hates rhetoric and is interested in philosophy  Wants to understand the world. He thinks those who practice rhetoric are unethical beings o The sophists-group of travelers who go around taking up cases to teach people. They don’t care about ethics, they just care to teach you how to win o Socrates doesn’t like writing because it gets missed interpreted- “you can’t ask a book a question.” o Ethos-the ethics of speaking o Genres of rhetoric:  3 types  1. Deliberative- deals with the future. The genre of politics. You are thinking about creating legislation now that will impact the future  2. Judicial- laws: inacting laws, the courtroom. Deals with the past  3. Epideictic- genre of the present and the genre of ceremony. Celebrating a present moment. Also eulogies during funerals. It’s not about the content of the speech it’s about celebrating the present.


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