Week 1 notes
Week 1 notes STRC 3336
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This 2 page Class Notes was uploaded by Michelle Goldsborough on Thursday September 1, 2016. The Class Notes belongs to STRC 3336 at Temple University taught by Cynthia rogan de Remirez in Fall 2016. Since its upload, it has received 38 views. For similar materials see Argumentation in Strategic Communication at Temple University.
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Date Created: 09/01/16
Argumentation Week 1, Lecture 2 Good Will Hunting bar scene: Matt Damon argument against stuck up guy on using original material in life; NSA interview scene, crying scene with Robin Williams Reading on The history and Theory of Rhetoric -Rhetoric used to have a really bad reputation -There are two ways of seeing it: the ability to sell something or it’s just the ability to understand what you talk about so much that you can find the most important part according to whomever you are talking to and find a place to figure things out. Does persuasion mean you already know where to go and argumentation is that you are open to new ideas? Socrates does not like rhetoric because of the emotion-he just wants to use his brain. We need things (characteristics) to sit upon Definitions from Ch. 1 text: Rhetoric: the study or practice of affective symbolic expression (in the conclusion of the reading). Effective means achieving the purposes of the symbol-user, whether in persuasion, clarity, beauty, or mutual understanding Another definition: The energy inherent in emotion and thought transmitted through a system of signs, including language, to others to influence their decisions or actions By the writer: rhetoric is simply part of who we are as human beings 6 characteristics: 1. Planned, 2. Adapted to an audience, 3. Shaped by human motives: in good will hunting the what were the doctors motives on Will, maybe he wanted Will to heal or forgive himself because he kept repeating “It’s not your fault” by helping others you self-heal-important part of rhetoric (finding something to help others that also ties into our self and our needs), 4. Responsive to a situation 5. Persuasive-seeking: from text: “the factor most often associated with rhetorical discourse historically has been its pursuit of persuasion.” , 6. Concerned with contingent issues English says we like that words are squishy: poetry, and philosophy says let’s just say what we mean. Persuasion isn’t just about an individuals particular thought. There’s a certain humility about it. Four resources of symbols have helped in persuasion 1. Argument- rhetoric seeks to persuade by means of argument. The argument is created when a conclusion is supported by the reasons. When you influence an audience you are making your argument public through reason 2. Appeals- symbolic strategies that elicit emotion and get the audience engaged through emotion, which gets them to commit. Appeals lead to reason 3. Arrangement- planned ordering of a message to achieve the best effect using persuasion, clarity and/or beauty. A speaker will use the strongest argument last. The strongest argument will have the greatest impact. Arrangement is used to achieve clarity. 4. Aesthetics: elements that add form, beauty and force expressions of symbolism. Speakers present their argument in a way that is attractive, memorable, and possibly shocking. Lincoln’s second inaugural address is a good example. English words such as metaphor, allusion, consonance, and rhythm are examples.
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