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Chapter 1 notes and terms

by: Michelle Goldsborough

Chapter 1 notes and terms STRC 2112

Michelle Goldsborough

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Chapter 1 textbook notes and terms
Strategies and Tactics of Persuasion
Abbe Depretis
Class Notes
ethics, Models, ideas, Culture, propoganda
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This 2 page Class Notes was uploaded by Michelle Goldsborough on Thursday September 1, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 54 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.

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Date Created: 09/01/16
Persuasion Chapter 1 reading Social Network Media (SNM): otherwise known as the internet Cultural diversity: the increasing numbers of persons from other cultural backgrounds, races, ethnicities, sexual preferences, educational levels, political, and religious beliefs, etc Propaganda or advocacy: this word is heard a lot in Webster’s Dictionary and is defined as ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause. There are 5 characteristics of propaganda: 1. it is ideological 2. it uses the mass media to deliberately spread its belief system in order to convince and recruit ever larger groups 3. it conceals one or more of the following: the source of the message, the true goal of the source, the other side of the issue, the techniques being used to promote the message, the result if the source reaches its goals 4. it aims at uniformity of belief and behavior 5. substitutes emotional argument Propaganda and ethics run into each other a lot in terms of what ethical Persuasion in a multicultural world means different opinions from different cultures A persons job is to receive and send during engagement in a conversation. This is also called response-ability or your ability to wisely and critically respond to the persuasion you encounter and make a wise choice that is also ethical during processing and decision- making. Doublespeak-deliberate miscommunication Scams: a type of deception Self-Protection: the only weapon the average person has with which to defend themselves Rhetoric: the ancient greeks were among the first democracies to systemize the use of persuasion also known as rhetoric The persuader controls artistic proof such as the choise of evidence, the organization of the persuasion, style of delivery, and language choices. Inartistic proof includes things not controlled by the speaker Ethos-ethics, pathos colorful language and imagery, logos-logic Common ground-shared beliefs Enthymems-a form of argument in which the first or major premise in the proof remains unstated by the persuader and instead is supplied by the audience Identification: if receivers feel they are being spoken to in their own language and here things the hold value too they will identify easily with the persuader Self-persuasion- all persuasion consists of this Elaboration likelihood model (ELM) is a theory that serves as an organizational model of persuasion and has resulted in many significant changes in the way theorists view persuasion Central information processing route-the receiver consciously and directly focuses on the persuasive communication while elaborating mentally on issues and seeking more info. Peripheral information processing route- information may be processed almost instantly or just by the senses, without direct focus or research of the logic of the decision SMCR model- source or persuader, message, channel, receiver Influence-the ways in which things alter a persons attitude or behavior Intensify/downplay model- omission(half-truths), diversion(shifting attention) confusion(making things overly complex) intensify(own good; others bad) repetition(slogans) association(linking a positive or negative with an idea) composition(graphic layout)


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