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BUAD 497 Week Two Notes

by: Emily Laurienti

BUAD 497 Week Two Notes BUAD 497

Emily Laurienti

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These notes cover some major points on the Sun Tzu video, and lecture on 9/1/16 Let me know if you have any questions at
Strategic Managment
Prof. Michael Mische
Class Notes
business, strategy, Strategic, operations, Management
25 ?




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This 2 page Class Notes was uploaded by Emily Laurienti on Friday September 2, 2016. The Class Notes belongs to BUAD 497 at University of Southern California taught by Prof. Michael Mische in Fall 2016. Since its upload, it has received 53 views. For similar materials see Strategic Managment in Business Administration at University of Southern California.

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Date Created: 09/02/16
8.30.16 Sun Tzu and the Art of War  Keep in mind clarity of purpose, goals, and your vision  If the instructions are not clear, it is the fault of the general that orders are not followed. If the instructions are clear, it is the fault of the subordinates that orders are not followed  Three premises o Know your enemy and know yourself o To win 100 battles is not skill, to win without fighting is o Avoid what is strong, attack what is weak  You want to use as few resources as possible to capture the most territory  It is more important to outthink your enemy than it is to fight him o What’s your goal? After you know your intent you can start to determine your strategy  Indirect attacks may help you win more often than a direct attack  How do you react to your competitors movements, and how do they react to yours? o Allowing your competition to establish themselves in your market and delaying your reaction is a huge mistake o Speed and efficiency count. A small company with few resources can overcome a large company when their strategy is better o Do not let operations override strategy o Do research into market before using employee assets 9.1.16 SOS—Sense of Self  Must understand your mental condition at any point in time  You don’t want your attitude affecting the people around you  Ultimately, you need to understand that you’re responsible for consequences that go far beyond you How do we compete?  Strategy is about creating, capturing, expanding, and defending. First you have to decide which you want to do  What environment are you competing in? o Macroeconomic o Political o Cultural o National  Where are you in the microenvironment? o Industry  How do the macro and micro environments behave? o What drives the industry? o Identify the drivers of the industry  External factors  % change in GDP  What’s the correlation of the industry to GDP?  What’s the correlation of your company to GDP changes?  What’s the impact of social media on your industry?  Internal factors  Value proposition o Quality o Price o Performance  Differentiation  Geography  Buyers  Suppliers/supply chain management  Cost  Understanding what drives your industry will tell you how to compete


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