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COMM 370 Week 1 Lecture Notes

by: Heather Cronin

COMM 370 Week 1 Lecture Notes COMM370010

Marketplace > University of Delaware > Communications > COMM370010 > COMM 370 Week 1 Lecture Notes
Heather Cronin
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Notes of ALL material presented during week 1 of lectures for COMM 370: Theories of Media Communication. Outline format. Important information is bolded.
Theories of Mass Communication
Angelini,James R.
Class Notes
masscomm, masscommunication, communication, Communications, mediacomm, mediacommunication, Theory, theoriesofcommunication, theoriesofmasscommunication, theoriesofmediacommunication, theoriesofmasscomm, theoriesofmediacomm, comm370, outline, notes, week1, weekone, bold




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This 2 page Class Notes was uploaded by Heather Cronin on Saturday September 3, 2016. The Class Notes belongs to COMM370010 at University of Delaware taught by Angelini,James R. in Fall 2016. Since its upload, it has received 51 views. For similar materials see Theories of Mass Communication in Communications at University of Delaware.


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Date Created: 09/03/16
08/30/2016­­09/02/2016 COMM 370: Theories of Media Communication Week 1 Lecture Notes  Theory: a set of statements or ideas which illustrate relationships among concepts o Tell a story about how/why events occur o Basis for predictions/explanations o Uses  To understand, clarify, and explain concepts, and create predictions o Importance  Industry: aids in understanding consumerism and how/why people use  media  Audience: helps us to understand how media impacts our own lives  Government: explains the impact of media on world views/values o Naïve Theory: theories which are not scientifically supported  Basis  Intuition: common sense, self­evident, beliefs based on your  socialization  Authority: trust sources believed to be “more expert” than you  Tradition/Tenacity: ideas believed to be true for many years, and  which have been passed down  Naïve Observation: incorrect/inadequate observations o Causes  Inadequate Sample: not enough subjects observed   Inadequate Attention: selective about what you  observe  Overgeneralization: apply an observation of a  smaller sample to a larger population  Bias: person beliefs could interfere with how you  view or report observations  Illogical Reasoning: making unreasonable  connections  Ex. If my brother ate dinner at a restaurant  and subsequently developed a fever, that  means eating out causes fevers.  Premature Closure: stop observations too soon and  therefore don’t see the “whole picture;” not  following up with further studies to verify  observations o Science v. Naïve Theory  Systematic: proven and accepted order system; not random 08/30/2016­­09/02/2016  Rational: based on fact; objective  Self­correcting: continually being retested and modified  Cumulative: further studies are built upon a foundation; no research  stands alone  Empirical: based on observation and experience; reproducible   Public: research is done to add to the current body of knowledge o Scientific Method  Make Observations  Develop a Theoretical Explanation (typically based on already existing  theories)  Verify  Test/Experiment o Tools of Science  Concepts: an abstract idea; not physical (cannot be shown); only  examples can be given  Ex. Happiness. You cannot give someone a handful of happiness  or draw a picture of what happiness is. You can only give  examples of happiness such as a smile, laughter, etc.


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