COMM 370 Week 1 Lecture Notes
COMM 370 Week 1 Lecture Notes COMM370010
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This 2 page Class Notes was uploaded by Heather Cronin on Saturday September 3, 2016. The Class Notes belongs to COMM370010 at University of Delaware taught by Angelini,James R. in Fall 2016. Since its upload, it has received 51 views. For similar materials see Theories of Mass Communication in Communications at University of Delaware.
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Date Created: 09/03/16
08/30/201609/02/2016 COMM 370: Theories of Media Communication Week 1 Lecture Notes Theory: a set of statements or ideas which illustrate relationships among concepts o Tell a story about how/why events occur o Basis for predictions/explanations o Uses To understand, clarify, and explain concepts, and create predictions o Importance Industry: aids in understanding consumerism and how/why people use media Audience: helps us to understand how media impacts our own lives Government: explains the impact of media on world views/values o Naïve Theory: theories which are not scientifically supported Basis Intuition: common sense, selfevident, beliefs based on your socialization Authority: trust sources believed to be “more expert” than you Tradition/Tenacity: ideas believed to be true for many years, and which have been passed down Naïve Observation: incorrect/inadequate observations o Causes Inadequate Sample: not enough subjects observed Inadequate Attention: selective about what you observe Overgeneralization: apply an observation of a smaller sample to a larger population Bias: person beliefs could interfere with how you view or report observations Illogical Reasoning: making unreasonable connections Ex. If my brother ate dinner at a restaurant and subsequently developed a fever, that means eating out causes fevers. Premature Closure: stop observations too soon and therefore don’t see the “whole picture;” not following up with further studies to verify observations o Science v. Naïve Theory Systematic: proven and accepted order system; not random 08/30/201609/02/2016 Rational: based on fact; objective Selfcorrecting: continually being retested and modified Cumulative: further studies are built upon a foundation; no research stands alone Empirical: based on observation and experience; reproducible Public: research is done to add to the current body of knowledge o Scientific Method Make Observations Develop a Theoretical Explanation (typically based on already existing theories) Verify Test/Experiment o Tools of Science Concepts: an abstract idea; not physical (cannot be shown); only examples can be given Ex. Happiness. You cannot give someone a handful of happiness or draw a picture of what happiness is. You can only give examples of happiness such as a smile, laughter, etc.
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