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FDM 281 Chapter 1&2

by: Myesha Johnson-Wheeler

FDM 281 Chapter 1&2 FDM 281

Myesha Johnson-Wheeler
GPA 3.2

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About this Document

These notes cover why it is important to display merchandise, learn the different color schemes, and textures
Fashion Promotion Strategies
Dr. Lee
Class Notes
25 ?




Popular in Fashion Promotion Strategies

Popular in Fashion Design and Merchandising

This 3 page Class Notes was uploaded by Myesha Johnson-Wheeler on Monday September 5, 2016. The Class Notes belongs to FDM 281 at Southern Illinois University Carbondale taught by Dr. Lee in Fall 2016. Since its upload, it has received 6 views. For similar materials see Fashion Promotion Strategies in Fashion Design and Merchandising at Southern Illinois University Carbondale.

Similar to FDM 281 at SIU

Popular in Fashion Design and Merchandising


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Date Created: 09/05/16
Aug 30, 2016 ● Part I: Getting started ­ Basics ● Part 2: Where to display ● Part 3: What to use for successful displays ● Part 4: Visual merchandising and display basics ● Part 5: Visual merchandising and planning ● Part 6: Related areas of visual merchandising and display ● Chapter 1 Topics ○ The definition of visual merchandising ○ The concept of ______ and its _______ to visual  merchandising and display ○ The purposes of visual merchandising ● Why do we display? ○ 1.Sell by showing and promoting ○ 2.Encourage the shopper to enter the store.  ○ 3. Get the customer to shop ○ 4. Establish, promote, and enhance the store’s visual image ○ 5. Entertain customers and enhance their shopping  experiences.  ○ 6. Introduce and explain new products.  ○ 7. Educate the customer by answering questions on the use  and accessorizing of a product or fashion trend ● Show to sell  ○ Visual Merchandising is showing merchandise and concepts  at their very best, with the end purpose of making a sale Presents more  than merchandise ○ Image of who or what the shopper can be ○ The store’s image and fashion trendiness ● Best “face” forward  ○ Bringing shoppers into the store while ensuring that interior  presentation is in keeping with what has been promised on the outside ● Go Green 1.1(p.8)  ○ A new word, phrase, or concept appears in retail design.  ○ Today, Buzzwords: "greening," "sustainable," "eco friendly,"  "energy saving," and "recyclable"  ○ Making new use of old, worn things and keeping things that  might otherwise be discarded ● Chapter 2 topics ○ Relationship between color and visual merchandising and  display ○ Common associations with, and reactions to, various colors  ○ Colors in the warm and cool families  ○ Color mixing and value as it relates to color  ○ Primary, Secondary, and Tertiary colors  ○ Differences between a tint and a shade ○ Relationship of colors on the color wheel  ○ How neutral colors are best used in store design ○ Relationship between texture and color ● Color’s Allure  ○ Color is biggest motivation for shopping  ○ Some stores introduce a whole new palette each season  ○ Taste and colors change­ softening up, warming up,  returning to earth tones.  ○ Not everyone reacts in the same way to the same color ● Physical and Psychological Reactions to Color ○ In trying to predict the effects of color on the public in  general, many visual merchandisers rely on widely researched color  responses ● Color Families ○ Warm colors red, orange, yellow, pink, rust, brown, and  peach  ○ Cool colors blue, green, violet, and blue­green  ○ Neutral colors white, gray, black, and brown ● Color Mixing ○ Primary colors red, yellow, and blue  ○ Secondary colors Orange, green, and violet  ○ Tertiary colors mixing a primary color with a secondary color ○ Value refers to the amount of light or darks in a color  ○ Adding white to a full­value color results in a tint or pastel ○ The addition of black to a color will produce shades ● Color Schemes ○ Analogous or adjacent color scheme: Colors that are  adjacent to each other on the color wheel  ○ Complementary color scheme: Colors that are opposite each other on the color wheel.  ○ Monochromatic colors: Color that includes a ranges of tints  and shades of a single color  ○ Neutral colors: "no­color" color scheme of whites, blacks,  grays, browns. ●                          ○ Background color can either ____ to or ______ from the  color of the merchandise presented ● Using Color to Promote Color ○ Understanding the color of color on color enables selection  of the merchandising presented ● Texture ○ The surface treatment or “feel” of the merchandise.  ○ => Smooth one reflects light and appear brighter and less  size and volume, while rough one reflects hold heavier and appear darker  and weight.  ○ Texture can affect the color of the merchandise  ○ Textures are suggestive ○ Use of opposite textures can work very effectively ○ In an ensemble there should be a relationship of textures


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