New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

What is VCD?

by: Megan Angelo

What is VCD? VCD- 37000 - 005

Megan Angelo

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Design Terms
Visual Design For Media - Advanced
Robert L. Keleman
Class Notes
visual, Design, terms
25 ?




Popular in Visual Design For Media - Advanced

Popular in Visual Design

This 3 page Class Notes was uploaded by Megan Angelo on Monday September 5, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 2 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.

Similar to VCD- 37000 - 005 at KSU


Reviews for What is VCD?


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/05/16
What is VCD? Interested in: - Photo illustration - Design Visual: pertaining to sight - Advertising - Understanding the audience Communication: verbal/ non-verbal/written/body language - Exchange of thought, opinions or information by speech, writing, or signs Design: to form, or conceive ideas: to plan - Inform, beautify- (significant reason) – save lives - Teach- further agenda- conserve resources - Guide- entertain- democratic process (ballets) 2D- height/ width 3D- height/ width/ depth 4D- height/ width/ depth/space and time Art vs. Design: design is art with a purpose Good Art- interpreted and sends a message that is different to everyone Good design- understood and should send the same message to everyone Aspects of Design: - Form- shapes/ abstraction - Content-words, images, meanings Visual Language: communicate an idea with images - Dot, color, line Context- the space in which these elements are placed - Part of design Design Terms and Principles: forms, components and relationships used in design Visual Vocabulary: Abstraction- a simplified object Figure/ground- foreground and background of an image Closure- viewer’s perception completes an incomplete shape Frame- (of reference) edges of the composition- tells the design story Forms- 1D 2D Point, line, plane, volume Unity- relationships in design are harmonious (agree) – repetition with variation and dissimilar duplication of styles, shapes, colors, types etc. Rhythm- a strongly regular repeated pattern Anomaly- dissimilar or irregular element in a context of regularity Texture- a feeling or appearance of a tactile surface Pattern: a consistently repeated element Balance- a state of stability in a composition Symmetry- equal balance; mirror image Asymmetry- creating equal balance using variety in size, shape, and space (optimal choice) Hierarchy- visual order of importance Contrast- design differences- bigger difference= bigger hierarchy Proximity- a relative closeness or grouping of elements Focal/point/dominance: obvious starting point by using contrasts Scale/ proportion- relative size in comparison to nearby elements and human size Space/ white space- negative area- does not include major design elements- empty space Direction- alignment or orientation of elements- suggest movement Concentration: designed to leas the eye to one area Radiation- an arrangement suggesting elements emanate from a single point- come out of a point Gradation- progressive change in elements that creates movement (fade between elements) Value- the relative light/dark of a color, including black Time/motion- texture-type Layering/transparency – overlapping of elements to create illusion of 3D in a 2D design Gestalt- when elements and meaning work together to create a unified dynamic (movement, energy, change) design Form+ function= cumulative perception Dynamism- an appearance of movement- it works


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.