What is VCD?
What is VCD? VCD- 37000 - 005
Popular in Visual Design For Media - Advanced
Popular in Visual Design
VCD- 37000 - 005
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This 3 page Class Notes was uploaded by Megan Angelo on Monday September 5, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 2 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.
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Date Created: 09/05/16
What is VCD? Interested in: - Photo illustration - Design Visual: pertaining to sight - Advertising - Understanding the audience Communication: verbal/ non-verbal/written/body language - Exchange of thought, opinions or information by speech, writing, or signs Design: to form, or conceive ideas: to plan - Inform, beautify- (significant reason) – save lives - Teach- further agenda- conserve resources - Guide- entertain- democratic process (ballets) 2D- height/ width 3D- height/ width/ depth 4D- height/ width/ depth/space and time Art vs. Design: design is art with a purpose Good Art- interpreted and sends a message that is different to everyone Good design- understood and should send the same message to everyone Aspects of Design: - Form- shapes/ abstraction - Content-words, images, meanings Visual Language: communicate an idea with images - Dot, color, line Context- the space in which these elements are placed - Part of design Design Terms and Principles: forms, components and relationships used in design Visual Vocabulary: Abstraction- a simplified object Figure/ground- foreground and background of an image Closure- viewer’s perception completes an incomplete shape Frame- (of reference) edges of the composition- tells the design story Forms- 1D 2D Point, line, plane, volume Unity- relationships in design are harmonious (agree) – repetition with variation and dissimilar duplication of styles, shapes, colors, types etc. Rhythm- a strongly regular repeated pattern Anomaly- dissimilar or irregular element in a context of regularity Texture- a feeling or appearance of a tactile surface Pattern: a consistently repeated element Balance- a state of stability in a composition Symmetry- equal balance; mirror image Asymmetry- creating equal balance using variety in size, shape, and space (optimal choice) Hierarchy- visual order of importance Contrast- design differences- bigger difference= bigger hierarchy Proximity- a relative closeness or grouping of elements Focal/point/dominance: obvious starting point by using contrasts Scale/ proportion- relative size in comparison to nearby elements and human size Space/ white space- negative area- does not include major design elements- empty space Direction- alignment or orientation of elements- suggest movement Concentration: designed to leas the eye to one area Radiation- an arrangement suggesting elements emanate from a single point- come out of a point Gradation- progressive change in elements that creates movement (fade between elements) Value- the relative light/dark of a color, including black Time/motion- texture-type Layering/transparency – overlapping of elements to create illusion of 3D in a 2D design Gestalt- when elements and meaning work together to create a unified dynamic (movement, energy, change) design Form+ function= cumulative perception Dynamism- an appearance of movement- it works
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