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COMM 201 Lecture Notes: 8/29/16

by: Phillip Bradley

COMM 201 Lecture Notes: 8/29/16 Comm 201

Phillip Bradley
U of L

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About this Document

These notes cover lecture notes for 8/29/16
Intro to Communication
Dr. Ashlock
Class Notes
25 ?




Popular in Intro to Communication

Popular in Journalism and Mass Communications

This 1 page Class Notes was uploaded by Phillip Bradley on Monday September 5, 2016. The Class Notes belongs to Comm 201 at University of Louisville taught by Dr. Ashlock in Fall 2016. Since its upload, it has received 6 views. For similar materials see Intro to Communication in Journalism and Mass Communications at University of Louisville.

Popular in Journalism and Mass Communications


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Date Created: 09/05/16
COMM 201 Lecture Notes (8/29/16) ­ 2.1 Contemporary Approaches to Studying Human Communication o Paradigms, Theories, and Methods  Paradigms (belief systems)   Shapes the way we look at something.  “Think outside the box.”   Theory (explain a phenomenon)  Sometimes lead to a hypothesis  Methods (collection and analysis of data)  Quantitative – Collect a quantity of things  Qualitative – Collection of rich words and information via  interview, data analysis, recordings, etc. ­ 2.2 The Social Science Approach #1: Assumptions, Theories, Methods, Ethical Issues,  Strengths, and Limitations o Focused on the individual or the dyad o Assumptions o Social science researchers were oriented to behaviorisms. o Theories and Methods  Focus on causality  Lab or naturalistic settings  Quantitative methods to collect data  Conflict patterns   Demand­withdrawal  Attachment  o Example: Page 30  Can communication styles predict divorce?  People who belittle one another, have a higher divorce rate than  those who don’t.   o Negative communication = negative outcome  Withdrawing from a situation instead of discussing the issue create room for more problems to arise.


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