New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

MKTG 350 Weekl 2 notes

by: Tulsi

MKTG 350 Weekl 2 notes MKTG 350 - 001

GPA 3.954

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

mktg 350 worsham week 2 notes
Principles of Marketing
Courtney R Worsham (P)
Class Notes
Marketing, notes, 350, usc
25 ?




Popular in Principles of Marketing

Popular in Marketing

This 4 page Class Notes was uploaded by Tulsi on Monday September 5, 2016. The Class Notes belongs to MKTG 350 - 001 at University of South Carolina taught by Courtney R Worsham (P) in Fall 2016. Since its upload, it has received 14 views. For similar materials see Principles of Marketing in Marketing at University of South Carolina.


Reviews for MKTG 350 Weekl 2 notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/05/16
Week 2 Wednesday, August 31, 205:36 PM Chapter 2 8/30/16 5 Steps of Marketing Plan 1) Define the mission statement 2) Conduct SWOT Analysis (situation, weakness, opportunity, threat) 3) Identify and Evaluate opportunities using STP a. Segmentation b. Targeting c. Positioning 4) Implement marketing mix and allocate resources a. Product value creation i. Successful products are those that customers perceive as valuable enough to buy b. Price value capture i. Price must allow customers to perceive value for the product c. Place value delivery i. Product must be readily accessible d. Promotion value communication i. Use social media ii. Customers need to know about product 5) Evaluate performance using market metrics a. Growth Strategies: Market Penetration -uses existing marketing mix -uses existing marketing mix -uses existing customers Market Development -existing marketing mix -new customers Product Development -new product or service -current target market Diversification -new product or service -new market segment 9/1/16 Chapter 4 Marketing Ethics and Business Ethics American Marketing Association Code of Ethics 4 Steps to Making Ethical Decisions 1) Identify issues 2) Gather information and identify stakeholders 3) Brainstorm and evaluate alternatives 4) Choose a course of action Integrating Ethics into Marketing Strategy 1) Planning phase 2) Implementation phase 3) Control phase Corporate socialresponsibility describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.