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Advanced PR week 2

by: Michelle Goldsborough

Advanced PR week 2 STRC 3596

Michelle Goldsborough
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About this Document

Advanced PR week 2 lecture 1 chapter 12 class notes
Advanced PR Writing
Jessica Lawlor
Class Notes
Public, relations, headlines, writing




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This 2 page Class Notes was uploaded by Michelle Goldsborough on Tuesday September 6, 2016. The Class Notes belongs to STRC 3596 at Temple University taught by Jessica Lawlor in Fall 2016. Since its upload, it has received 4 views. For similar materials see Advanced PR Writing in Strategic Communication at Temple University.

Similar to STRC 3596 at Temple

Popular in Strategic Communication


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Date Created: 09/06/16
Advanced PR Writing Chapter 12 In Class Notes External vs. Internal Communication What’s the difference? -External is information going out to the public and internal is inside the company External: Internal: Press Releases Intranet Pitches Company Memos Website copy Compnay newsletters Social Media Company magazines Brochures One-site flyers Becoming a good editor What are some qualities of being a good editor? -Create/organize content that advanced and promotes organizational objectives -Serve the interest of the audience -Educate and entertain audience -Strong organizational skills i.e. editorial planning -strong writing/editing skills Mission Statement A mission statement gives purpose. It helps editors and management understand 1. What do we do 2. How do we do it 3. Whom do we do it for 4. What value are we bringing Editorial Calenders A schedule of topics or articles you plan to cover over the course of a year Assists with long-term planning to meet company objectives Dual purpose: helps advertisers and PR pros Can be created by publications AND organizations Intranets Private network within an organization for the exclusive use of employees Daily newsletter or bulletin providing information about policies, new, events and general announcements Online Newsletters aka email marketing -less expensive -online -often shorter in nature -more informal writing In an email newsletter you can be slightly informal but keeping peoples attention. Print Newsletters and Magazines Layout, interesting content-brevity, photos Headlines Use strong, active verbs, use how-to headlines, speak informally- use “we” or “you” and make it interesting The Do’s and Dont’s of PR writing: A Reminder for PR professionals 5 Tips to Improve Your Writing: A guidebook for PR pros


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