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MPS 1021: week 1 notes

by: Matt Dotzman

MPS 1021: week 1 notes MSP 1021 - 001

Matt Dotzman
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About this Document

These notes show the four media models in our society
Barry Vacker (P)
Class Notes
Technology, Society, Media





Popular in SMC:Media Studies & Production

This 2 page Class Notes was uploaded by Matt Dotzman on Tuesday September 6, 2016. The Class Notes belongs to MSP 1021 - 001 at Temple University taught by Barry Vacker (P) in Spring 2016. Since its upload, it has received 113 views. For similar materials see MEDIA AND SOCIETY in SMC:Media Studies & Production at Temple University.

Similar to MSP 1021 - 001 at Temple

Popular in SMC:Media Studies & Production


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Date Created: 09/06/16
Media and Society  Models o A representation of something on small scale so we understand the larger scale  The four media models o The meme  Any idea belief behavior that can be passed down throughout society  How ideas and beliefs spread throughout media and society  Something that replicates another (Katniss)  Got in your head by media  Humans adapt to the environment they are born into (every generation)  Social media found us  Ideas spread like a virus  Beliefs find followers  Chance-where you were born, parents, friends, media  Choice- a conscious decision  Media viruses  1) living organism  2)planetary ecosystem o 1,000-3,000 satellites  mind is a vessel to pass down ideas throughout society  replication, variation, and selection o The network  Media technologies are not neutral  All media function to alter, modify, change, transform: consciousness and culture  Alters our modes of thinking and modes of society/the universe  No human is immune  Are you doubling your media power every 1-2 years?  Period doubling (Moore’s law)  Gordon Moore – one of the founders of Intel in 1950’s  Computers became smaller but more powerful  Size decreases/prices decline  As our chips/technology are getting better/ technology can last longer each time (phones  space crafts) o Spectacle o Hyperreal  Never been outside media 2


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